More than anything else, Bernie Ecclestone is a businessman. And as a businessman, he's interested in increasing the spectacle in Formula One racing. To that end, reports suggest that the F1 chief is talking with Simon Cowell and Simon Fuller – the creative forces behind American Idol, among countless other reality TV shows – about how to make F1 more attractive to a broader audience.
It's not love of the limelight. Or propelling raw talent onto the world stage. It's not a taste for performance, either, although these are all attributes that Lewis Hamilton shares with American Idol. (And no, Hamilton hasn't signed a sponsorship deal with Ford, though McLaren has run Dearborn's engines in the past.) What binds them together in contract – as well as spirit – is the deal which the former Formula One World Champion has signed with American Idol creator Simon Fuller an
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