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Silver just won't give up its nine-year choke hold as the most popular color choice for cars and trucks, both in the United States and abroad. In fact, the silver and gray category actually picked up an additional five percent on the rest of the field with a market share of roughly 25 percent in 2009.

Moving on down the list shows that Americans are also fond of white (18 percent market share), black (16 percent) and red (12 percent). All told, all other colors combined add up to less than one third of all vehicles sold in America. Silver also took the top spot in both Europe and the Asia Pacific region. Why are gray shades so popular with new car buyers? According to Jane E. Harrington, PPG manager of color styling and automotive coatings:
What helps drive silver's popularity are all of the innovative effects that really make silver shine... much more than just a simple gray. Silver tones work well with today's tinted metallic textural looks. The diversity of silver, from subtle hue shifts to dimensional metallic flake appearances, works with a variety of vehicle styles.
Want to know more? Click past the break for the press release from PPG. Thanks for the tip, Leslie!

[Source: PPG]

Continue reading PPG study says silver continues nine-year reign as most popular auto paint color

PPG study says silver continues nine-year reign as most popular auto paint color originally appeared on Autoblog on Fri, 02 Oct 2009 10:00:00 EST. Please see our terms for use of feeds.

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