When Mike Levine at Pickuptrucks.com sets his mind to something, it gets done in a big way. Witness last year's 2007 Heavy-Duty Diesel Truck Shootout. This year he's back with a comparison test that bests his previous effort not only in size and scope, but also in relevance. For 2008 he has assembled every player in the half-ton truck segment, including brand new 2009 models of the Ford F-150, Dodge Ram, Chevy Silverado, GMC Sierra, Nissan Titan and a 2008 Toyota Tundra. Despite the sagging economy, Americans still love us some trucks, and we've never encountered a more thorough comparison of their performance, towing abilities and fuel economy than what Mike has published at Pickuptrucks.com. Consider it the bible of half-ton pickup comparison shopping and have it pre-loaded on your iPhone when you start visiting dealerships.
We're not going to tell you which pickup won, but we will say that it was remarkable to learn how varied are the targets at which each of these trucks is aiming. Some were great for one task while failing miserably at another, and the winner was the one that performed well the most often. Click the source link below to check out the Pickuptrucks.com 2008 Half-Ton Shootout.
General Motors has informed its dealers that production of some of its 2008 full-size trucks and SUVs has been halted due to the ongoing American Axle strike. The affected vehicles include the GMC Yukon, Denali, Sierra heavy-duty regular and extended cab, its commercial-duty pickup and variants of Chevrolet trucks and Tahoes. According to the General, a basic lack of parts is the reason for the stoppage and dealer orders for the week of May 8th and May 15th have been cancelled. While a lack of production is bad news for any automaker, we can't help but think that it couldn't have come at a better time for the General as SUV and truck sales are down overall.
General Motors had a good August, bucking the industry trend with a year over year sales increase. A big part of that success came with zero-percent financing on the Silverado and GMC Sierra, and the General is looking to ride the wave by extending free loans through October first. GM isn't stopping with pickups either. Several 2007 models are getting an additional $1,000 on the hood, including the Yukon, Impala, and G6.
GM has done a pretty good job of staying off incentives through 2007, but the last few months have been brutal. Even some automakers from across the Pacific, who traditionally shy away from cash on the hood, have felt the pinch. GM hasn't announced additional production cuts, but if the incentives don't work, the Detroit-based automaker may have little choice.
The housing crisis is being blamed for decreased truck sales. In light of the credit crunch, fewer loans are being disbursed and fewer construction workerss are actually at work. With GMC Sierra and Chevy Silverado sales taking the hit, GM has decided to cut a shift at its Oshawa, ON plant in Canada. In a factory that employs 3,000 people, that's a direct loss of 1,000. The indirect job losses won't be known for a while, as GM's suppliers and the businesses around the plant make cuts of their own. It represents the first time the plant has run just two shifts since the early nineties.
The move is more regrettable news for the CAW following Ford's closing its Windsor plant and Chrysler's plan to shed 2,000 union jobs in Ontario. With 85% of the Oshawa plant's output coming south of the border, the 7% drop in sales for the two trucks has made them especially susceptible. The potential light on the horizon is that GM plans to build a state-of-the-art factory next to the Oshawa truck plant to build 500,000 cars per year -- but only after closing one of the two car plants that are currently there. It's quite a fall for the region; GM's Oshawa Plant No. 1 was the most efficient plant in North America in 2004.
Vehicle sales are slow throughout the US right now, and a slumping housing market coupled with high gas prices means that trucks and SUVs are being hit extremely hard in particular. Large truck and SUV sales are down 9% through July year over year, and GM has halted overtime at six locations to help keep its large vehicle inventory under control. Workers from Flint; Oshawa, Ontario; Ft. Wayne, IN; Janesville, WI; Arlington, TX; and Silao, Mexico will need to punch out after completing eight hours work. GM wants to be sure inventories of its all-important large trucks don't get too high, which could necessitate higher incentives if available stock gets out of hand. GM looks very serious about keeping cash rebates in check, even with the possibility of a strike looming next month.
The launch of Toyota's all-new 2007 half-ton Tundra pickup has had its fair share of hiccups, but despite bumps in the road, it appears that the Japanese automaker's half-ton has become the first import pickup to overtake a domestic in year-to-date sales. According to Mike Levine at pickuptruck.com, it appears the GMC Sierra 1500 lost its #4 ranking in half-ton sales to the Tundra based on projections culled from production numbers.
General Motors reports that the Sierra has sold 115,185 units year-to-date. The figure, however, includes 2006 and 2007 models of the Sierra 1500, Sierra 2500 (three-quarter ton), Sierra 3500 (one-ton) and even the 2007 Sierra "Classic" based on the older GMT800 platform. GM doesn't break down the sales numbers for the Sierra by model, so Levine got creative and used production numbers for each model from both 2005 and 2006 to extrapolate what percentage of this year's sales the Sierra 1500 model was likely to be. Assuming the Sierra 1500 represents about two-thirds of all Sierra sales, that would mean GM sold 76,700 units of the truck during the first seven months of 2007. The Tundra, meanwhile, sold 105,990 units, of which 97,290 were the all-new 2007 Tundra. Based on an "apples-to-apples" comparison in sales between half-ton models, it would then seem the 2007 Toyota Tundra easily outsold GMC Sierra 1500 to become the #4 best-selling half-ton pickup in the U.S. Based on projections through the end of the year, the Tundra will likely outsell all GMC Sierra models, as well, making it the #4 best-selling truck of any kind in the U.S. behind the Ford F-150, Chevy Silverado and Dodge Ram.
Thanks to Mike for doing the legwork and crunching the numbers.
A few weeks back, the top brass at GM stated that they intended to remain competitive in the hyper-competitive full-size truck market, and now we know just how serious the General is about protecting its truck turf. Beginning last Saturday, all 2007 extended and crew cab Silverados will have zero-percent financing for up to 60 months. GM spokesman John McDonald was quoted by Automotive News as saying that GM wanted to remain competitive with challengers that have been using "increasingly heavy spending" to move pickups.
While this news isn't exactly great for GM, there won't be many truck buyers complaining. It'll be interesting to see if Ford and Toyota further escalate the prodigious cash giveaway in a truck market that is more competitive than ever.
Toyota stole GM's thunder, but The General isn't going to let Toyota take its lunch money. The Japanese company is offering grand slam incentives for the '06 and '07 Tundras that include $3,000 and interest-free loans for five years. That kind of honey moved Tundras off dealer lots with a quickness, allowing the Tundra to improve its June 2007 sales by 146.3 percent over June 2006, with 21,727 trucks sold. GM didn't expect Toyota to be offering such a sweet deal on a truck that had an all-new version introduced this year, but Paul Ballew, GM's executive director of global market analysis said, "We're evaluating our options right now."
GM does offer incentives on the '06 and '07 Silverado and Sierra, and even though sales for those two pickups declined in June, the Silverado still moved 44,955 units and the Sierra 15,187. With Yukon Denali sales up as well, GM has a mix that it believes can maintain profits, so it's not out "to match dollar for dollar," but still, it's "not going to concede ground in a category we feel we're best in class in." Ballew's final words for Toyota: "The game's on."
With gas prices at record highs, Ford's heaviest and biggest trucks, the F-350 models and F-450, are surpassing all sales expectations.
The decked out Lariat and King Ranch variations of the F-350, as well as the F-450, are going gangbusters, with the King Ranch up 53-percent over last year, while the Lariat is up 30-percent. Overall, both models are leading their segment. With options topping $17,000 and sticker prices exceeding $60,000, the truck's decent sales are likely a breath of fresh air to the incentive-prone automaker.
Ford has more to brag about in its lighter trucks -- the F-250 also continues to be the top seller in its segment, and the F-150 historically has been one of Ford's most important vehicles behind the Taurus, set to relaunch this fall.
Sometimes news is just too good to keep to yourself. Just ask GM Vice Chairman Bob Lutz. With his company supposedly claiming 13 spots on Edmund's Consumers' Most Wanted list, Lutz just had to brag a bit on the corporate blog before the winners were made public.
And he should brag. Most other car of the year awards are chosen by us automotive writers who usually prefer horsepower over hip room. As the name implies, Edmund's CMW awards are chosen by the car-buying public. And despite not voting with their wallets, the car-buying public who visits Edmund's really like their GMs.
The GMC Acadia got Most Significant vehicle of the year, beating out Honda's Fit, the Toyota Camry Hybrid, the Ford Edge and the Toyota Tundra.
Click through to see Edmund's press release as well as the other category winners.