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SEAT and Shakira have teamed up to raise funds for the singer's charity, the Fundación Pies Descalzos (Bare Feet Foundation), which raises money for Colombian children in need. SEAT is the primary sponsor of the European tour in support of her Oral Fixation record, and the automaker worked with Shakira to produce a one-off edition of the Leon Cupra hatchback called the Leon Pies Descalzos. Throughout the tour, there will be a concerted effort in several European markets to get fans and supporters to donate to the charity via SMS messaging or with a credit card through a dedicated website. On May 15th, one of the donors will win the Leon Pies Descalzos, which is customized with a purple finish and interior trim, black chrome wheels, two tone seating, and Pies Descalzos badging. At the unveiling of the car in Berlin, SEAT presented Shakira with a check for the retail value of the car to kick off the campaign.
As you'll see in the attached photo gallery, Shakira was probably the most casually-dressed person at the presser, but we'll let it slide. The sheer Abbey Road t-shirt she sported didn't seem to have anyone at the event -- including SEAT prez Erich Schmitt -- complaining...
Press release after the jump.
[Source: SEAT]











