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    Report: Pep Boys targets women, finds they don't like to be lied to
    1396615440

    Pep Boys, the auto parts and service chain where your 17-year-old self got those hideous clear taillights for your first car, is set for a massive rebranding effort that will see it focus even more heavily on personal service. Called "Road Ahead," the new program has kicked off in 70 of the ...

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