To give you an idea of the ethos behind this concept, consider this fact: The Pininfarina Sergio comes with its own custom helmets for the driver and passenger. And yes, they match the sensuous red and black scheme so artfully applied to the car itself. Form and function, rolled into one machine.
You can be sure that we'll be bringing you live images of the Pininfarina Sergio Concept from the Geneva Motor Show next week, but in the meantime, we suggest you take a gander at the image above (click to view it in high res). As you can see, the concept sits as low to the ground as possible, in the best Italian tradition, and it eschews a windshield in favor of what we assume are precise wind-cheating aerodynamics and what appears to be a roll bar with headrests behind the passenger compartmen
Pininfarina has announced that it will debut an "innovative and exclusive" concept car at the upcoming Geneva Motor Show as a tribute to Life Senator Sergio Pininfarina, Honorary Chairman of the Pininfarina Group who passed away in July of 2012. Sergio took control of the company in 1966, after the death of his father, Gian Battista 'Pinin' Farina.
If you were surprised by the "resignation" of GM chief Rick Wagoner late last month, get used to the idea. Chrysler reportedly has some major management changes in store as well, including a new seven-member executive board including representatives from Fiat and the Obama administration's automotive task force. But while Bob Nardelli may stay on to chair that board, Chrysler's next CEO may not even be American. Sources close to the ongoing negotiations between Chrysler LLC and the Fiat Group su
It's shake-up season at the automotive giants. Both Volkswagen and PSA Peugeot-Citroen announced new CEOs just the other day. Ford recently got a new chief, too. Even Ferrari has changed up their management. Next in line is their sister company Fiat: Sergio Marchionne is stepping down as CEO in 2007.