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23Hyundai spooks investors by paying $10B for new Gangnam HQ location

Automaker Outbids Samsung, Stock Tumbles 9%

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.

8Seoul moves to ban Uber, create own app

The ridesharing service Uber promises to connect people needing a lift with drivers offering one, and it appears to be pretty useful. After all, you can use it to summon Optimus Prime. For many cab drivers around the world, though, the app is basically the bane of their existence. The French passed a law mandating wait times before pickups in January, and 30,000 European cabbies staged a mass protest in June. The latest group hoping to ban Uber is the government of Seoul, South Korea.

91How the Koreans are cracking the luxury market

Hyundai And Kia Take Aim At The Germans

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.

53Seoul's Bridge of Life curbs suicide attempts with happy thoughts

South Korea has the highest suicide rate among the 20 countries that make up the Organization for Economic Cooperation and Development, and it's carried that unfortunate statistic on its back for the past eight years. Between 2003 to 2011, 1,090 people committed suicide by jumping off bridges spanning the Han River, with the Mapo Bridge – nicknamed The Bridge of Death – saddled with the highest death toll.

34Ssangyong gets handsome with LIV-1 large SUV concept

Ssangyong has rolled another SUV out of the concept room and into the Seoul Motor Show called the LIV-1 – which stands for Limitless Interface Vehicle. The large four-wheel-drive machine is going into production according to Ssyangyong's CEO and will slot in between the Rodius and Rexton.

23Kia's promised "four-door coupe" Cub concept... isn't

Kia appears to have pulled a quick one on the world with its Cub Concept. As it turns out, the machine isn't the four-door coupe they promised at all. Instead, the little showcar is a five-door hatch with suicide rear doors. That's certainly fine by our reckoning, but it isn't quite what we were expecting to see on display at the Seoul Motor Show. The concept was penned at the company's design studio in Seoul with direction from Peter Schreyer, and it gets its thrust from a 204-horsepower, 1.6-l

7Kia confirms Cub "four-door coupe" concept for Seoul

Kia has announced it is headed to the Seoul Motor Show with a new sedan concept. Details are still scarce, but the Kia CUB Concept should be small, at under 13 feet long and come with coupe-like proportions. Kia wants the vehicle to "appeal to trend-setting urban dwellers," a notoriously car-hungry market. The automaker says the Cub has a cheerful face decorated with two-point LED headlamps just like those found on the Quoris flagship, but the teaser image above looks a bit more sinister than ha

32New Chevrolet Aveo begins production... in Korea

Chevrolet Aveo – Click above for high-res image galery

18GM design studio opens in South Korea, draws first spaceship picture

Seoul Advanced Design Studio concept – Click above for high-res image

16Seoul Motor Show: 2010 Kia Sorento crosses over for Korea debut

2010 Kia Sorento – Click above for high-res image gallery

41Kiazera: Kia VG concept leaked

Click on the Kia VG concept to enlarge

20Hyundai BLUE-WILL concept headed for Seoul

Hyundai BLUE-WILL Concept – Click above for high-res image gallery

132010 Kia Sorento teased ahead of Seoul Motor Show

There isn't a ton of new information since we first spoke about it last July, but Kia has released the first "official" image of the upcoming 2010 Kia Sorento. As reported earlier, the SUV's body-on-frame platform has been dumped in favor of a unibody platform. This will improve the ride at the expense of towing capacity and off-road ruggedness, but should pay dividends in terms of ride, handling and fuel economy. Expect the crossover to arrive with Kia's next-generation six-cylinder engines, an

10Foreign cars making inroads in Seoul

It used to be that foreign cars were a very rare sight on the streets of Seoul, Korea, but according to the International Herald Tribune, that's changing, as Koreans look to foreign marques for added cachet. High tariffs on imported cars and a patriotic sense of duty had created an environment in which most Seoul residents drove domestically-produced automobiles. As the IHT reports now, a number of economic factors (including a new trade agreement with the US, for example) and a willingness to l

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