sema toyota

Scion's been a perennial SEMA attendee for the last five years, with customization being a central tenet of the brand. This year, the cool-seeking Toyota nameplate is bringing a sextet of vehicles, three each of tCs and xBs, all customized. The xBs ...

Everybody had a good laugh at Toyota's expense when Jalopnik posted photos of a Chevy Silverado HD lugging the Toyota Tundra race team's transporter to the Texas State Fair. If the mean-lookin' SEMA concept shown above is an indication, however, maybe Toyota isn't planning on having to wipe egg ...

John Neff reports from SEMA that Toyota's FJ Cruiser Soft Top concept is fairly cool, with its supercharged 4.7-liter V8 and removable top. But the short, Hummer H2 SUT-like bed in back seems more useful as a beer cooler than for hauling sizeable quantities of stuff. GM recently saw the limited ...