Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Ford tilts pinball parkers to promote Focus, Active Park Assist]]>http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/#commentsFiled under: , , , , , ,



We've got to hand it to Ford of Europe - this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that - get this - is actually relevant to the vehicle it is designed to promote? Well, we're impressed, to say the least.

We won't spoil the punchline to the video, created by ad agency Ogilvy of Paris (according to Co.Create), but for anyone who's ever had to suffer through living in a big city and parking on the street, you'll be pleased.

And for those of you who might occasionally do a little park-by-touch yourself? Ford's new Focus with Active Park Assist is just the vehicle for you.

Scroll down to play the whole video.

Continue reading Ford tilts pinball parkers to promote Focus, Active Park Assist

Ford tilts pinball parkers to promote Focus, Active Park Assist originally appeared on Autoblog on Fri, 20 Apr 2012 14:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 ford focusactive park assistfocusfordogilvypark assistpinballself parkingself-parkvideoviral marketingviral videoFri, 20 Apr 2012 14:58:00 EST http://www.autoblog.com/feed/20220579/article-comments.xml http://www.autoblog.com/feed/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/20220579/article-detail.xml 20220579 http://www.blogcdn.com/www.autoblog.com/media/2012/04/ford-pinball-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/ford-pinball-opt.jpg <![CDATA[Human vs. Lincoln MKT: Who is better at parallel parking?]]>http://www.autoblog.com/2011/10/07/human-vs-lincoln-mkt-who-is-better-at-parallel-parking/http://www.autoblog.com/2011/10/07/human-vs-lincoln-mkt-who-is-better-at-parallel-parking/http://www.autoblog.com/2011/10/07/human-vs-lincoln-mkt-who-is-better-at-parallel-parking/#commentsFiled under: , , , ,

Ezra Dyer vs Lincoln MKT

Auto journalist Ezra Dyer has thrown down the parking gauntlet on the Lincoln MKT in a battle for ultimate supremacy. Dyer fancies himself a fairly skilled parallel parker, and wanted to test his mettle against the self-park feature on the MKT. Armed with a tape measure, a video camera and a healthy distrust of all things mechanical, man squared off against crossover.

How'd it go? Dyer put up a healthy fight by managing to get the Lincoln closer to the curb than the vehicle's software could manage. Unfortunately, he was also slightly more askew in the spot than the self-park feature. The final score put our inevitable robotic overlords ahead of the human resistance once again.

We'll admit that we aren't necessarily fine with notion handing over vehicle control in any situation - parking or otherwise. We'll still take solace in the fact that the MKT can't hand brake itself into that same spot. Hit the jump to check out the video, then let us know in Comments how you feel about the proliferation of self-park technology.

Continue reading Human vs. Lincoln MKT: Who is better at parallel parking?

Human vs. Lincoln MKT: Who is better at parallel parking? originally appeared on Autoblog on Fri, 07 Oct 2011 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2011 lincoln mktauto-parkezra dyerlincolnlincoln mktmktparallel parkingself parkself park featureself-parkvideoFri, 07 Oct 2011 12:45:00 EST http://www.autoblog.com/feed/20076346/article-comments.xml http://www.autoblog.com/feed/2011/10/07/human-vs-lincoln-mkt-who-is-better-at-parallel-parking/20076346/article-detail.xml 20076346 http://www.blogcdn.com/www.autoblog.com/media/2011/10/ezra-dyer-lincoln-mkt-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/10/ezra-dyer-lincoln-mkt-628.jpg <![CDATA[Lexus returns the favor to Audi in new ads]]>http://www.autoblog.com/2007/10/17/lexus-returns-the-favor-to-audi-in-new-ads/http://www.autoblog.com/2007/10/17/lexus-returns-the-favor-to-audi-in-new-ads/http://www.autoblog.com/2007/10/17/lexus-returns-the-favor-to-audi-in-new-ads/#commentsFiled under: , , ,



Oh, what fun, a luxury sport sedan advertising smackdown. Lexus has returned a volley after Audi made a shot across their bow with a TV spot swiping at Lexus and implying that a self-parking car is for non-driving drivers. Like that kid in class who never knew quite how to shoot back a response, Lexus has produced a couple of spots that are almost, almost badass. The spots, titled "Etiquette" and "Doughnut" juxtapose imagery of the GS 460 partaking in power oversteer antics to a soundtrack of operatic aria. That's cool, the Lexus 4.6 liter V8 does have a muscular snarl, and the GS can at least keep up with the pack. What's uncool is the snooty tagline, admonishing "just because you can do something, doesn't mean you should." Yeah, nannying is such a come-on to purchase. The tagline for "Doughnut" is even worse - "Yes, you can. And no, you shouldn't." Doesn't that just makes the "screw you" center in your brain light up? To create spots with badass imagery and hooligan undertones, only to soft-pedal the tagline and shroud it all in some sort of veil of "that's beneath us" does not sound the klaxon for enthusiasts. The car itself looks to be fun, if they've managed to put some discipline into the suspension, a real manual transmission, and dial back the electronic joy-killers.

[Source: Brandweek]

Lexus returns the favor to Audi in new ads originally appeared on Autoblog on Wed, 17 Oct 2007 12:33:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>audiburnoutcommercialdoughnutdriftgs460lexuslexus gs460LexusGs460self-parkspotWed, 17 Oct 2007 12:33:00 EST http://www.autoblog.com/feed/1014547/article-comments.xml http://www.autoblog.com/feed/2007/10/17/lexus-returns-the-favor-to-audi-in-new-ads/1014547/article-detail.xml 1014547 http://www.blogcdn.com/www.autoblog.com/media/2007/10/gs460_motion_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2007/10/gs460_motion.jpg -1 2