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self-park

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    Video: Ford tilts pinball parkers to promote Focus, Active Park Assist
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    We've got to hand it to Ford of Europe – this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion ...

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    Video: Human vs. Lincoln MKT: Who is better at parallel parking?
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    Auto journalist Ezra Dyer has thrown down the parking gauntlet on the Lincoln MKT in a battle for ultimate supremacy. Dyer fancies himself a fairly skilled parallel parker, and wanted to test his mettle against the self-park feature on the MKT. Armed with a tape measure, a video camera and a ...

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    Lexus returns the favor to Audi in new ads
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    Oh, what fun, a luxury sport sedan advertising smackdown. Lexus has returned a volley after Audi made a shot across their bow with a TV spot swiping at Lexus and implying that a self-parking car is for non-driving drivers. Like that kid in class who never knew quite how to shoot back a response, ...

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