European hatchbacks tend to be as much about style as they are about substance. For proof, look no further to the fashion collaborations that have given us the Fiat 500 Gucci edition, the Citroën DS3 by Yves Saint Laurent and a seemingly endless stream of one-off Minis done up by various fashion designers for charity. Even the pint-sized Mii – Seat's version of the Volkswagen Up! – has bred a special edition by Spanish clothing label Mango. But the example you see here takes the
GTI Treffen may have started out as a gathering for owners of Volkswagen pocket rockets, but by now it's blown into a full-on celebration of everything related to hot hatches and more. And though it remains a grassroots event by enthusiasts for enthusiasts, Volkswagen is wise not to ignore it. These days, it comes to the annual lakeside gathering in Austria with a handful of show cars in tow, and brings its sister-brands along for the ride, too.
We knew at its unveiling in Frankfurt that the debut of the production version of the Volkswagen Up! was only the beginning, what with all the concept versions Volkswagen showcased over the years. But that was only the tip of the proverbial iceberg. VW isn't the only brand in the group that will offer the little city car, and its sister marques are eager to follow suit.
After a seemingly endless stream of Up! concept cars rolled out by Volkswagen over the past few years, the production version is finally upon us. But don't think for even a second that this is the end. No, it's just the beginning, with numerous Up-based models to follow, and not all of them will carry a VW badge.