While there's no shortage of zombie commercials and marketing gimmicks floating around these days, Sears has come up with one of the coolest yet. With high production values and plenty of suspense, this 79-second spot looks more like a George Romero flick than an ad for Diehard car batteries.
General Motors and Chrysler dealers unsuccessful in government-mediated arbitration to save their franchises from closure are being thrown a potential life saver. This one, however, doesn't say U.S.S. Government on it, but rather, U.S.S. Sears Auto Center. The nationwide retailer want to expands its Auto Center operations that focus on service and sales and dealers with physical plants but nothing to put in them might be a workable option.
Deals on gasoline make at least some sort of sense when automakers offer them (looking at you, crazy Chrysler), but when the latest free gas gimmick comes from buying Dockers, you know fuel prices are high. This is exactly what's going on, though, with a Father's Day sale at Sears that will give customers a $75 gas card and a $10 Sears gift card with the purchase of $100 worth of Men's Dockers stuff (but not shoes, purchases must be made between June 7 and 15). Sears is also giving away a 2008 P
supervisors and Sears managers, watch out -- car dealerships are trying to recruit your best and brightest female
employees. Asbury Automotive, a group that owns dealerships in Florida and Texas, will be hitting the mall to pass
along business cards, in an effort to find women interested in making double pay for an identical number of hours.
The timing is right, too -- women influence an all-time high 81 percent of all new vehicle purchases, and the dealer
group is hoping that employing