When Toyota's youth brand was born, there was an unwritten rule that it wouldn't grow beyond three models. Years later, Scion is an unqualified success having sold 170,000 units of the xA, xB and tC last year, which has Toyota execs wondering if just a few more units could be sold with a fourth model. The Car Connection got Scion's corporate manager Steve Haag to admit his brand does need to expand. Haag told TCC, "We have to offer more products, (though) we want to remain small."
For the first 255 days of 2006, Scion sold more than 151,000 cars. Next year, the youth-oriented brand plans to sell even fewer. The Wall Street Journal reports that Toyota plans to limit its youth brand's sales to a year-long total of only 150,000 vehicles next year. Toyota hopes that by keeping Scion a hard-to-obtain product, the brand can retain some of its underground coolness. Hmmm... that's the same kind of strategy used by brand's like Bentley to keep its car's ultra exclusive.
They miss the Yugo, godblessum. Those wacky guys at Slate long for the days when a new car could be had for less than the price of a modern television set. Surveying the bargain basement offerings of the automotive world, they found that only the Chevy Aveo can be had for under 10 grand, let alone the four thousand bucks a Yugo stickered for 20 years ago. Even at an adjusted-for-inflation price of $7500, the Yugo GV earns its initials and indeed represents a Great Value. Well, you get what you p
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