In addition to a new special edition tC, Scion brought many of its important past concepts to this year's New York Auto Show.
- Steven J. Ewing
- Jul 8, 2014
Automotive anniversaries are often big news. Last year, the Chevrolet Corvette turned 60 and the Porsche 911 hit 50. This year, the spritely Mazda MX-5 Miata turns 25. The iconic Ford Mustang just turned the big Five-Oh, too.
- John Neff
- May 25, 2007
When Toyota's youth brand was born, there was an unwritten rule that it wouldn't grow beyond three models. Years later, Scion is an unqualified success having sold 170,000 units of the xA, xB and tC last year, which has Toyota execs wondering if just a few more units could be sold with a fourth model. The Car Connection got Scion's corporate manager Steve Haag to admit his brand does need to expand. Haag told TCC, "We have to offer more products, (though) we want to remain small."
- Chris Tutor
- Nov 12, 2006
For the first 255 days of 2006, Scion sold more than 151,000 cars. Next year, the youth-oriented brand plans to sell even fewer. The Wall Street Journal reports that Toyota plans to limit its youth brand's sales to a year-long total of only 150,000 vehicles next year. Toyota hopes that by keeping Scion a hard-to-obtain product, the brand can retain some of its underground coolness. Hmmm... that's the same kind of strategy used by brand's like Bentley to keep its car's ultra exclusive.
- Frank Filipponio
- Oct 17, 2006
They miss the Yugo, godblessum. Those wacky guys at Slate long for the days when a new car could be had for less than the price of a modern television set. Surveying the bargain basement offerings of the automotive world, they found that only the Chevy Aveo can be had for under 10 grand, let alone the four thousand bucks a Yugo stickered for 20 years ago. Even at an adjusted-for-inflation price of $7500, the Yugo GV earns its initials and indeed represents a Great Value. Well, you get what you p
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