scion marketing

Toyota may seek to reposition Scion in the wake of slower sales, according to Automotive News. It's been 10 years since the Japanese automaker unveiled its youth-oriented brand, and Toyota recognizes that the original target demographic has officially grown up. After concluding a nine-month ...

Scion keeps coming up with all kinds of ways to let owners customize their owner's club credentials. The latest is Scion Speak, which gives users the power to create a custom coat-of-arms to show their love for Scion Nation. When you've got your family shield -- or Scion gang affiliation -- ...

For the first 255 days of 2006, Scion sold more than 151,000 cars. Next year, the youth-oriented brand plans to sell even fewer. The Wall Street Journal reports that Toyota plans to limit its youth brand's sales to a year-long total of only 150,000 vehicles next year. Toyota hopes that by keeping ...