scion limiting sales


Scion promises fewer sales in 2007

For the first 255 days of 2006, Scion sold more than 151,000 cars. Next year, the youth-oriented brand plans to sell even fewer. The Wall Street Journal reports that Toyota plans to limit its youth brand's sales to a year-long total of only 150,000 vehicles next year. Toyota hopes that by keeping Scion a hard-to-obtain product, the brand can retain some of its underground coolness. Hmmm... that's the same kind of strategy used by brand's like Bentley to keep its car's ultra exclusive. Limiting sales is a pretty big gamble for any brand, but is ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

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