saturn

The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. ...

As General Motors' Saturn brand ushers its owners toward orphan-make status, at least one company is swooping in to pick at the bones of its carcass. Kia has been doing well lately, unlike nearly everyone else, its sales actually ...

The holidays are coming and everything must go! So says GM's VP of sales Susan Docherty. "All of our efforts will be to sell down our remaining 2009 inventory." Docherty is expecting all the 2009 cars to be cleared out by January, 2010. The big sales, starting this week, each get their own names. ...

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from ...

When the deal to sell Saturn to Penske Automotive fell through, there were likely a lot of surprised people at General Motors' Detroit, MI headquarters. Penske released a statement saying that the reason the deal fell through after months of good ...

Why Saturn Failed In the early 1980s General Motors launched a top-secret program to figure out how it could build a small car to successfully compete against the Japanese automakers. It was called the S-car program and the results of this study shocked top management at GM. It conclusively ...

Saturn fans will be saddened to hear that the brand is about to be history. Penske Automotive Group (PAG) and General Motors have been in the final stages of negotiations to transfer the brand, but late this afternoon, both parties issued statements that Penske was walking away from the deal. ...

While perusing the EPA's fuel economy listings, one of our readers stumbled across a vehicle that we didn't even know had been rated. The 2-Mode Hybrid version of the Saturn Vue had initially been scheduled to go into production in ...

Remember the rumor that Roger Penske is looking to bring Renault back to America via his recently-procured network of Saturn dealerships? Consider it a rumor no more, as the deed has been confirmed by none other than Renault's chief operating officer Patrick Pelata, who said in a recent ...

Penske Automotive Group may have reached a tentative deal go acquire the Saturn brand from General Motors back in June, but the negotiations may take until the end of September to be finalized. PAG founder Roger Penske mentioned on a conference call that the deal had to take a back seat to GM's ...