I am sure that you are familiar with the hit show, "Pimp My Ride", with the ultra-celebrity host: Xzibit (such an excellent lyricist too, may I add). A man known only as "Phin" has taken the theme to the next level with "Clean My Ride". The message: "clean my ride. flex my fuel." 'Cause the environment needs it, of course. Which takes care of the who, the what and the why... the only question left? How?