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Lamborghini picks L.A. for new HQ location

Posted May 12th 2008 10:58AM by Merritt Johnson
Filed under: Etc., Lamborghini

Some automakers might be concerned over California's fight for an EPA waver, but Lamborghini isn't one of them. Regardless of government-imposed regulations, the Italian exotic car maker knows that the luxury market will continue to demand high-powered vehicles available in every color found in a Skittles bag. That is why Lamborghini has chosen the Los Angeles area, Santa Monica specifically, to house its brand new headquarters for North American sales operations. It is the company's first business venture outside of Italy, and it happened in this country mainly because the continent comprises a 41-percent market share of all Lamborghini's sold in the world. The sunshine state alone accounts for more Lambo sales than most entire nations, hence the reason it won out in the race for office location.

[Source: Automotive News - sub. req'd]


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