As reported recently, even though Toyota halted Tundra production for a while, the company pledged not to lay off its workers. At a total cost of potentially $1 billion to the company, Toyota instead placed the employees in retraining and civic works programs during a Kaizen and Development Period.
What kinds of civic programs? One of them, in San Antonio, is called the City-Toyota Green Clean-Up Project, which has put up to 340 workers on the streets to "clean, paint, and plant." Factory staffers have painted curbs, picnic tables and trash cans, trimmed trees and plants, and cleaned up lots. While employees do want to get back to the factories, they're enjoying the time away and being able to give back to the city -- all the while earning their regular wages and benefits.
A second round of city improvement will begin next month. After that, Toyota expects to have all hands on deck again at the factory in November, building 2009-model-year Tundras. Thanks for the tip, Mike!
Click above for a high-res gallery of the Toyota Tundra
The full-size pickup truck woes continue to worsen, leaving even mighty Toyota little choice but to slow production of its Tundra model. In fact, Toyota's brand new plant in San Antonio that was built just for the Tundra will be shutting down a total of 14 days between now and October. Full-time workers at the plant will be able to use vacation days, take the time off unpaid or find something else at the plant to do while the assembly line is halted.
Unfortunately, temp-to-hire workers aren't so lucky. Two-hundred employees who were hoping to land full-time positions at the plant will be laid off this summer. Toyota spokesman Mike Goss says, "We have a very long-term view of that factory in Texas. We're trying not to overreact. We're trying not to shut it down." Whoa... back up. Shut it down? We hadn't heard any such thing until it was spoken by Goss. Sounds like things are just as bad for Toyotas with beds as they are for pickups from Detroit. Thanks for the tip, Mike!
Click above for high-res gallery of the 2007 Toyota Tundra Limited
As of today, production of the Tundra full-size pickup is split between Toyota's facility in Princeton, Indiana, and the automaker's brand new San Antonio plant in Texas. According to a Wall Street Journal report, Toyota is considering moving all production of the Tundra to just the Texas plant. Just over two weeks ago, Toyota announced it was slowing production on the Tundra (and Sequoia) due to lagging sales. The move to consolidate all Tundra manufacturing in one location may be seen as a sign Toyota only expects to sell 200,000 full-size units or less this year, as that number represents the production capacity of the Texas facility. You may remember that Toyota boldly claimed it would sell 200,000 units of the Tundra in 2007, the newly redesigned truck's first year of sales. It missed that target, but not by much with 196,555 units sold. Toyota hasn't officially commented on the rumor yet, but we'll let you know when it breaks the silence.
UPDATE: Toyota has issued a statement saying it is not moving all Tundra production to San Antonio.
Last Friday the first two Tundra pickups rolled off the line at Toyota's new production facility in San Antonio, Texas. The facility, called Toyota Motor Manufacturing, Texas, took three years to build and cost $1.28 billion. At full capacity it can pump out 200,000 Tundras a year, a rate at which Toyota hopes the plant will be operating sometime next year. The facility also houses 21 suppliers who produce components for the Tundra on-site. Toyota's president Katsuaki Watanabe and Texas Governor Rick Perry were on hand to witness the ceremony that marks Toyota's entry into the North American auto industry's biggest market.
With a capacity of only 200,000 units per year, it's not likely the Tundra will put a huge dent in the sales of its main competitors, the Ford F-150 and Chevy Silverado/GMC Sierra, both of which sell more than three to four times that many units in a year. Still, the arrival of a competitive full-size truck from Toyota, the current can't-miss automaker, is a big deal, and it's no coincidence this manufacturing facility was built right in the heart of Texas truck country.
Check out more pics of the facility's inner workings after the jump.
Texas State Fair goers were granted an exclusive look at two new Toyota Tundra pickups on Tuesday, where the automaker sought to show its wares in a venue perfectly suited to make the most of the Tundra's work-inspired physique and powerplant.
The new pickups will be assembled down the road at ToMoCo's brand new billion-dollar assembly plant in San Antonio, which has grown beyond Toyota's expectations. Initially, the facility was only to cost around $600m and create jobs for approximately 2,000 workers. Those figures have now grown substantially, costing Toyota over a billion green backs and employing 4,100 Texans.
It's a huge undertaking and is expected to establish Toyota as a major player in the full size truck market, as long as demand for full-sized pickups doesn't tank as some analysts expect.
The full press release is available after the jump.
While Toyota expects to see overall growth in the US market next year, the company is cutting production estimates for its new San Antonio full-size truck plant. Originally expected to start at its full capacity of 200,000 units per year, the automaker now expects to build 150,000 Tundra pickups there in 2007. To blame is a shrinking full-size truck market, led by high fuel prices and a decrease in housing starts (we've seen data that strongly correlates the housing market to pickup truck sales). Stealing sales away from the established leaders won't be easy, either, especially not with GM's new Silverado and Sierra hitting showrooms ahead of the redesigned Tundra.
Toyota has doubled its order for Camrys from Subaru's Indiana plant, however, and now expects 200,000 units/year to come online in October of 2007. Combined with the output of Toyota's Kentucky plant, this gives it a North American production capacity somewhere north of 500,000 units/year. The automaker has already stated that it expects to sell 450,000 Camrys here next year; just how many are they thinking of pushing in '08 and beyond?