Hyundai and Kia are on a sales charge in 2014, and parent company Hyundai Motor Group is increasing projections to a record eight million combined units for the automakers by the end of the year – a bump over the original target of 7.86 million vehicles.
America's automotive industry continues to boom, with analysts predicting that sales in 2014 will reach over 16 million units while marking just the second time since World War II that the industry has seen five consecutive years of growth. The estimates, if correct, would represent a 500,000-unit improvement over the current projections for 2013.
Toyota has raised its expectations for 2013's US sales for the third time since the end of 2012. The new target rests at 2.25 million units, when sales of Toyota, Lexus and Scion are taken as one. Subtracting Lexus, Toyota is still expecting to move over two million vehicles in the US by the end of 2013.
Recently, Toyota adjusted its sales projections for 2008 downward, and although GM is not following suit, it is hedging its bets by moving some non-product related expenses, i.e. stuff that cost money but doesn't have much to do with cars, to the end of the year. Another possibility currently being considered at GM is raising the price of some of its vehicles. These price increases would cover the rising cost of the commodities required to actually build the vehicles, but we presume it would als