Cats generally don't like car rides. Cats universally detest veterinarians. Yet to showcase the die-for-it allure of the Toyota Corolla in New Zealand (which isn't our Corolla but the European Auris), ad house Saatchi and Saatchi asked, "What lengths would a cat go to for a ride if they loved it?"
Anyone out there interested in having a crazy stalker? How about if that stalker had personal information such as your home address, email and phone number? Nope, doesn't sound like much fun to us, either. That's exactly what happened to Amber Duick, a woman from California who claims she was duped into signing up for a five-day stalking, courtesy of the marketing team at Saatchi & Saatchi, on behalf of Toyota.
If you're trying to sell cars, perhaps it's best to not alienate or scare the daylights out of potential customers. Toyota has tried a few new approaches lately, and agency Saatchi & Saatchi may have thought it out-clevered itself with a faux-stalker effort for the Matrix, but it's landed both the agency and the automaker in legal hot water.