russia bmw


BMW 7 Series gets ballsy unveiling in Russia

You would think a car company with BMW's brand recognition could roll out its redesigned flagship 7 Series covered in burlap at a mid-December reveal in Siberia with no concerns over public perception, but BMW apparently feels the up-and-coming Russian market needs to be romanced with a glitzy intro right in the middle of Red Square. That's where the carmaker held the official unveiling (though we already got the official photos earlier this month) July 8th. For two days, the 7-Series was hidden in 180,000 silver balls that filled a giant ... Read more →

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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