The USS Iowa will fire its five-inch guns in support of the University of Iowa football team ahead of the 2016 Rose Bowl game.
Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The Rose Bowl – The Grandaddy Of Them All, as they say – is one of the most storied bowl games in college football, and the pre-game parade is a big part of the pageantry of the event. Last year, Natural Balance broke the record for the world's largest float with an 84,300-pound rolling display, but the pet food company seems thirsty for more world-record glory.