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roger mccormack

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    GM marketing chief Ewanick: "We'll focus on Cruze all year long"

    2011 Chevrolet Cruze – Click above for high-res image gallery
    Joel Ewanik was recently named General Motors' global marketing chief, so we sat down with him and Buick marketing honcho Roger McCormack at the Detroit Auto Show to find out how they plan to get more attention for GM's brands. ...

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    Buick to expand line with coupe, convertible and wagon?

    2008 Buick Regal Concept – Click above for high-res image gallery
    Buick conducted another in its series of webchats and this time product marketing director Roger McCormack attended the party. One of the first real signs of the brand's rebirth came three years ago with the debut of the ...


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