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The National Highway Traffic Safety Administration estimates that 32,310 people died last year in traffic accidents, the lowest number since 1949. NHTSA obtained that number though a statistical projection, which shows that traffic fatalities dropped 1.7 percent compared to 2010 numbers. The ...
Automotive fatalities continue to drop year-over-year, which is perhaps not surprising in and of itself. What is surprising, however, is a study that notes a massive falloff in the number of motoring deaths. According to The Wall Street Journal, the total number of road fatalities in 2009 was ...
Safety doesn't sell cars. At least that's what Detroit executives walked around saying back in the 1950s, 1960s and 1970s. The whole of them were convinced that if you even mentioned the word "safety" in a marketing campaign it would imply that cars were unsafe. In fact, it took a crusader like ...