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For the tenth time in twelve years, Michelin is sponsoring something called the Challenge Bibendum. This global event has been held in Europe, the U.S., Asia and, now, Brazil. Michelin invited us down to check of some of the work people are doing to improve the fuel efficiency of vehicles around the world. We'll have those reports up throughout the rest of the week, but we wanted to start by understanding why a tire company would go through all the trouble of organizing this many people and cars

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Brazil, the world's largest ethanol producer, announced it will be conducting two projects investigating the use of hydrogen as a fuel for buses.

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