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48Motionlite retractable wheel puts the spotlight on your dubs. Yes, really. [w/video]

Motionlite wheel illumination – Click above to watch the videos after the jump

10Detroit 2009: Hot Wheels

Sure, there were a few brands missing from the 2009 Detroit Auto Show, but we never got the feeling that things were bleak... until we went looking for ten cool wheels. After walking the floor twice, we were able to come up with nine. America's premiere auto show had left us walking in circles, one wheel short, debating whether an ugly wheel with internally-mounted calipers was cool enough to make the list. And it was then that the real tragedy of this show hit us: not the subtracted brand count

17High Roller: STRUT announces five new wheel designs

Click above for high-res gallery of new STRUT wheel designs

38Weds creates a 6.1-pound full carbon fiber wheel

Weds Sports, a Japanese wheel-maker, has created a full carbon fiber wheel -- rims, spokes, hub, everything -- that weighs 2.76 kg. Coming out to about 6.1 pounds, that's about half the weight of the Dymag carbon fiber wheel with a magnesium rim that you'll find on a Callaway Corvette, and just over a pound more than Dymag's all-carbon race-specific front wheel for a motorcycle.

36SEMA Wheels: If 30 is the new 20, then 40 is the new 30

Where 20-inch rims seemed gigantic just a couple of years ago, the massive surge in 22s, 24s, 26s and the like mean 30s are becoming commonplace. No self-respecting donk would be caught rollin' on anything less than 30s these days, and last week at SEMA we even saw 32s, 34s and a pair of 42s (!) floating around the show floor, as well. We also spotted a few creative solutions to dealing with these new monster rims, like cutting out a car's fenderwells completely and a whole new tire mounting app

AddSEMA Wheels: That's one heck of a fat lip

That's an 11-inch lip on these wheels! These rims from Royalty Luxury Alloys are called the Masterpiece and according to the signage, they feature the world's first 11-inch lip. The look is a bit deceiving, because the spokes are set in the middle, but bow far back into the rim to create the world's only 11-inch lip. Custom rims are all about getting noticed, so if deep lips are your thing, it looks like you'll now have to crank it up to 11 to stand out from the crowd.

19SEMA Wheels: Clear has staying power

Click for a mini gallery of some of this year's clear rims

8SEMA Wheels: How very Vegas - the roulette wheel

Click for a couple of larger images of this fun roulette wheel from Las Vegas

32Rimblems communicate the size of a man's rims

Who says size doesn't matter? We've all had it happen to us. You roll up to an event in your pimped out ride, DUBBED to the fender wells, with every eye on you. You step out and notice to your chagrin, that your admirers are squinting rather than smiling. Your massive wheels are obviously attracting a lot of attention, but the crowd is stumped. They can tell you've supersized your rims, but they can't tell exactly HOW big they are. They all wanna know what you're packing. Are they 20s? 22s? Bigg

23Carbon fiber wheels coming to a tuner near you

The next logical progression in removing unsprung weight will finally be made available to U.S. enthusiasts. Rennworx Ltd., a company that imports a variety of top dollar rims and parts, has agreed to bring Dymag's full lineup of custom carbon fiber rollers. Their products have found their way into the wheel arches of some top dollar machines, including Ascari, Mosler and Koenigsegg.

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