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richard gere

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    REPORT: Controversial ads expected from Fiat exec heading Chrysler marketing [w/VIDEO]

    Controversial Tibet Lancia commercial -- Click above to watch video
    Fiat exec Olivier Francois has a big reputation that's based on results. As head of the Lancia brand, he has garnered it more attention than it's had in many years, and the marque sells more cars more consistently. He has done ...

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    Fiat apologizes to China for Richard Gere commercial

    According to Olivier Francois, Chief Executive Officer of Lancia, Richard Gere was chosen for a recent ad for the Lancia Delta because he "is not merely a fine actor; not merely one of the most famous men in the world. He is a man with a great difference: the ability to combine talent, fame and ...


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