Despite Big Oil's recent run of record profits, they're still very concerned with the diminishing state the industry's image. The Wall Street Journal ran this article (subscription required) which reports that the American Petroleum Institute (API) is engaging in a "full-fledged, open-ended [advertising] campaign" and has turned to Harris Interactive, the same company that is entrusted to keep America's milk consumption on the ups. API president Red Cavaney has said that they "will spend what's
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