rebranded


John Cooper Works relaunched under same white roof as MINI, new logo unveiled

click above to view more JCW-related MINI images Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand's official performance label, much like the M division is to BMW. Over a year later, Munich has finally relaunched the JCW division, which is headlined by the evolutionary new logo you see here. The rebranding of JCW is more than an exercise in badge engineering, however. The new effort draws on the decades-long heritage that has been shared between ... Read more →

No Content Style Defined.







Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

Featured Galleries

  • Tiger Woods GM-owned Cadillac Escalade
  • Forza 3 Hot Holidays DLC
  • Spy Shots: Baby Buick caught in Germany
  • 2011 Aston Martin Rapide
  • LA 2009: Allard J2X MkII
  • LA 2009: 2010 Spyker C8 Aileron Spyder
  • Cornell's SAE Baja buggy tour and test drive
  • 2010 Range Rover Sport Autobiography
  • 2010 Hyundai Tucson
  • LA 2009: 2010 Subaru Impreza WRX STI Special Edition
  • LA 2009: 2011 Ford Mustang V6
  • LA 2009: 2010 Porsche Boxster Spyder

AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum