rebranded


John Cooper Works relaunched under same white roof as MINI, new logo unveiled

click above to view more JCW-related MINI images Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand's official performance label, much like the M division is to BMW. Over a year later, Munich has finally relaunched the JCW division, which is headlined by the evolutionary new logo you see here. The rebranding of JCW is more than an exercise in badge engineering, however. The new effort draws on the decades-long heritage that has been shared between ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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