rebrand


Weekend Photo Fun: Adventures in re-branding

Click image to enlarge and see the front view, too Identity crisis? Repressed brand allegiance? People who intentionally rebrand their rides have reasons all their own. Take this pickup I encounted on my drive home yesterday. Maybe the giant bowtie on the tailgate is trying to compensate for something, but size doesn't matter here; there's no hiding the fact that this thing's still a Ford Ranger. Bowtie stickers also get applied to the front fenders, but the proverbial cherry on top revealed itself when I pulled ahead. Yep, that's a genuine ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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