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    Report: Today is the best day all year to buy a new car
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    If you're in the market for a new car, today just might be your day. According to both Time and TrueCar.com, a perfect storm of factors have collided to make this the best day all year for consumers to get the greatest deal possible on a new hunk of sheetmetal. With a perfect mix of dealer ...

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    REPORT: Chrysler piles on even more incentives ahead of the holidays
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    In an effort to spur lagging sales, Chrysler has reportedly cranked up incentive spending on nearly all of its models by $1,000 to $1,500 while also offering 0% financing on many of its models. Chrysler is also said to be offering lease incentives of $500 to $1,000 on minivan leases and financing ...

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    Audi throws another $1,000 onto C4C incentives
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    The government, dealers and consumers don't seem to know exactly what's going on with the C.A.R.S. (Cash for Clunkers) program, but Audi doesn't want to lose any momentum and has decided it's the right time to "enhance the deal even further." From now until the end of August, if you want to ...

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    Doh! Dealers learn Cash for Clunkers rebates count as taxable income
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    As you're aware by now, yesterday's big news was H.R. 3435, the emergency legislation passed by the House of Representatives authorizing an additional $2B for the CARS scrappage scheme. As had been widely reported on Thursday, the clunkers program appeared to have run out of money a lot sooner than ...

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    New Hyundai Assurance provision locks gas at $1.49/gal for one year [w/VIDEO]
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    Hyundai Assurance Gas Lock ads – Click above to watch the videos after the jump
    Hyundai is piling on additional incentives to boost its Assurance program as the industry heads into the dog days of summer. The newest promotion, Gas Lock, fixes the price of regular unleaded at $1.49 per gallon ...

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    Latest findings says cars more affordable now than they have been since study began in 1979
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    While tanking auto sales are bad for automakers, the customers buying cars and trucks are paying less for them than any time in the past 30 years. Comerica Bank's Auto Affordability Index shows that a vehicle with a $26,000 MSRP takes the average family 21.5 weeks of median income to buy. That's ...

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    UK government unveils £5,000 electric car incentive program
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    The UK government has announced a £250 million ($372M USD) incentive program designed to get more plug-in and electric vehicles on British roads. The heart of the program is rebates of up to £5,000 (nearly $7,500) for purchases of full electric or plug-in hybrid vehicles. This could be ...

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    Polk speculates about effect of government incentives on 2009 car sales
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    In light of the automaker benefits and car buyer assistance in the recently-passed stimulus package, analysts at R. L. Polk & Co. estimate there will be an average rebate of $330 for every vehicle sold this year. By allowing buyers to deduct the sales tax from a new vehicle purchase from their ...

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    Not Saved By Zero: Toyota looking to ramp up rebates
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    Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it came to its singular goal of selling more cars and trucks. Toyota was the only automaker in the top ...

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    Chrysler officially hops on board 12-state credit union loan band wagon
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    Last week, GM partnered with credit unions in four states to offer up to $10 billion in new car loans and incentives. Not one to be left shivering alone in the cold, and with November sales down nearly 28% compared to last year, Chrysler LLC has just announced their own 12-state credit union ...

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    Would you buy American if your boss gave you $1,000?
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    Chet Czaplicka doesn't own one of the Big 3's suppliers or run a car dealership. Instead, he is the chief executive of a blood-processing firm in the Detroit suburb of Livonia, Michigan. But like most people in that part of the country, he has several autoworkers in his family. And, perhaps more ...

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    2009 Ram and F-150 arrive with incentives in tow
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    Click either image for a high-res gallery
    When automakers unveiled an all-new, full-size pickup a couple years ago, copious amounts of cash would pour in for months on end. A lousy economy and a flat-lined auto industry has made the launches of the 2009 Ford F-150 and Dodge Ram far less exciting ...

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    In lieu of leases, Chrysler wants you to "Shop 'til you Drive"
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    Chrysler's departure from the leasing game certainly isn't going to help dealers move stale product off their lots, so the automaker has announced a new sales program unimaginatively named the "Shop 'Til You Drive Sales Event." What'll it take to get you into a new Chrysler, Dodge or Jeep ...

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    Dodge launches 2009 Journey with helping hand: $1,000 cash back
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    You thought you knew how much a Dodge Journey costs. Well, it's actually a thousand dollars less than that. Why? Because Chrysler is offering that much as an incentive to folks who plunk down the balance on a 2009 Dodge Journey. On the This Is Not Good side, it's the first 2009 model of the year to ...

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    Ford incentives on the rise
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    Fresh off news that Ford Motor Company was raising prices by an average of $502 per vehicle, the Dearborn automaker told dealers that the company would significantly increase incentives. The goal is to keep older vehicles like the Mercury Milan and Ford F-150 moving off dealer lots while also ...

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    2008 Chrysler minivans being sold with incentives already
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    Perhaps the rhetoric coming from Chrysler that the market for minivans is alive and well is just that: rhetoric. The automaker's year end Event of a Lifetime sale happens to include its brand new minivans, the Town & Country and the Dodge Caravan, which can be had until December 3rd with $1,000 ...

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    Mercury selectively sending out rebates to potential customers
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    The Truth About Cars is reporting that some households are receiving "private cash" rebates of $500 to pluck a Mercury off the dealer lot, but not everybody is getting the message. There is no telling who is getting these emails or why, but the cash-off coupon can reportedly be used to grab any ...

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    GM follows last month's gains with new incentives on trucks and SUVs
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    GM has bucked the domestic trend of consistently giving up market share to Japanese automakers for the past couple months, and with a new round of incentives, the General is hoping to keep the trend going. The Silverado and GMC Envoy are among the vehicles receiving an additional $1,000 in rebates ...

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    Chrysler puts more money on the hood
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    Chrysler is already offering five-year, interest-free loans on some of its cars. As of today, it is also offering six-year, interest-free loans and cash incentives. Cerberus, faced with Chrysler's first decline in sales since it took the controls, is not inclined to waste time trying to raise its ...

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    March Madness: GM brings back 0% financing and cash rebates
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    General Motors has decided to bring back 0% and reduced-rate financing on many of its models to save its sales efforts for March. No doubt the General is keen on putting up positive numbers for the month to compliment the other bits of good news that have signaled its turnaround may have turned the ...

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