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    Report: Today is the best day all year to buy a new car
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    If you're in the market for a new car, today just might be your day. According to both Time and TrueCar.com, a perfect storm of factors have collided to make this the best day all year for consumers to get the greatest deal possible on a new hunk of sheetmetal. With a perfect mix of dealer ...

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    REPORT: Chrysler piles on even more incentives ahead of the holidays
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    In an effort to spur lagging sales, Chrysler has reportedly cranked up incentive spending on nearly all of its models by $1,000 to $1,500 while also offering 0% financing on many of its models. Chrysler is also said to be offering lease incentives of $500 to $1,000 on minivan leases and financing ...

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    Audi throws another $1,000 onto C4C incentives
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    The government, dealers and consumers don't seem to know exactly what's going on with the C.A.R.S. (Cash for Clunkers) program, but Audi doesn't want to lose any momentum and has decided it's the right time to "enhance the deal even further." From now until the end of August, if you want to ...

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    Doh! Dealers learn Cash for Clunkers rebates count as taxable income
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    As you're aware by now, yesterday's big news was H.R. 3435, the emergency legislation passed by the House of Representatives authorizing an additional $2B for the CARS scrappage scheme. As had been widely reported on Thursday, the clunkers program appeared to have run out of money a lot sooner than ...

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    New Hyundai Assurance provision locks gas at $1.49/gal for one year [w/VIDEO]
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    Hyundai Assurance Gas Lock ads – Click above to watch the videos after the jump
    Hyundai is piling on additional incentives to boost its Assurance program as the industry heads into the dog days of summer. The newest promotion, Gas Lock, fixes the price of regular unleaded at $1.49 per gallon ...

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    Latest findings says cars more affordable now than they have been since study began in 1979
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    While tanking auto sales are bad for automakers, the customers buying cars and trucks are paying less for them than any time in the past 30 years. Comerica Bank's Auto Affordability Index shows that a vehicle with a $26,000 MSRP takes the average family 21.5 weeks of median income to buy. That's ...

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    UK government unveils £5,000 electric car incentive program
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    The UK government has announced a £250 million ($372M USD) incentive program designed to get more plug-in and electric vehicles on British roads. The heart of the program is rebates of up to £5,000 (nearly $7,500) for purchases of full electric or plug-in hybrid vehicles. This could be ...

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    Polk speculates about effect of government incentives on 2009 car sales
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    In light of the automaker benefits and car buyer assistance in the recently-passed stimulus package, analysts at R. L. Polk & Co. estimate there will be an average rebate of $330 for every vehicle sold this year. By allowing buyers to deduct the sales tax from a new vehicle purchase from their ...

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    Not Saved By Zero: Toyota looking to ramp up rebates
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    Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it came to its singular goal of selling more cars and trucks. Toyota was the only automaker in the top ...

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    Chrysler officially hops on board 12-state credit union loan band wagon
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    Last week, GM partnered with credit unions in four states to offer up to $10 billion in new car loans and incentives. Not one to be left shivering alone in the cold, and with November sales down nearly 28% compared to last year, Chrysler LLC has just announced their own 12-state credit union ...

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