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Posts with tag rebadge

Maximum Bob talks about Invicta and how not to rebadge cars


Click above for high-res gallery of the Buick Invicta Concept

GM Vice Chairman Bob "Maximum" Lutz published a new post today on the corporate GM Fastlane Blog that addresses the automaker's newest concept that debuted recently at Auto China 2008 in Beijing: the Invicta. The concept heavily hints at what the next-generation Buick LaCrosse will look like, but Bob points out that the global architecture underpinning the vehicle will be the basis of new cars for Chevy, Saab, Opel/Vauxhall and more. In the past, we would've expected those accompanying models to be rebadged versions with different grilles, headlights and taillights, but Bob explains how GM's new global platform sharing process is different than the rebadging of old. In a nutshell, he says that the money saved from sharing common platforms see will be put into making everything that customer's will see - exterior and interior design, specifically - completely different. While it's great to hear Bob talk about how GM finally "gets it" when it comes to producing common products across an empire of brands, it's something that other automakers like VW/Audi have been doing for years while the General kept feeding us "triplets" of every model it made. So kudos to GM for finally getting it, but it took 'em long enough.

Gallery: Buick Invicta Concept


[Source: GM FastLane blog]

USA Today discovers the poseur art of rebadging

BMW Nightmares photo

In his article entitled "Car owners can fake it with add-on luxury emblems," USA Today's Chris Woodyard tells us all about how people will buy items like AMG or M badges to try and pass off their cars as something they're not. Now, before jumping all over Chris for reporting news that we already know, keep in mind that the average USA Today reader sitting down with his complimentary paper as he digs into the free continental breakfast at the Day's Inn is probably not as attuned to the trends as we enthusiast-types are.

Sadly, this business of highlighting your inferiority complex by trying to pimp your vehicle as a better model than it is is really nothing new. Over the years, I'm certain that I've seen more standard-issue BMW's wearing the M badge than actual bona-fide M cars. And it's not just BMW. It happens with everything -- AMG badges on stock Benzes, 5.0 badges on 4-banger Mustangs -- the list goes on (and on and on). I've even seen a GT-R badge off a Skyline on a 1st-gen Altima. it was very jarring.

One of my favorite repositories for this kind of thing is the BMW Nightmare page, where the host, Jimmy540i, captures some particularly horrifying examples of rebadging and posts them for the world to see.

I always had more respect for the debadgers, myself. These are the people who would (usually) buy a lower-end version of a car -- a 320SL, for example -- and then remove the identifying badges completely, eliminating their identity concerns without sacrificing the classiness of the vehicle itself.

As for those who try to transform their car into a completely different vehicle, well, you ought to be ashamed of yourselves.

{Source: Chris Woodyard, USA Today via Luxist]

Next Pontiac Grand Prix beholden to Holden Commodore SS V?



Since the unveiling of the new Holden VE Commodore range yesterday, Australian website Drive.com.au has uploaded a dizzying amount of content on the new car. Amongst the press releases, photo galleries and videos is a small piece about how General Motors of North America may use the Commodore in its U.S. line up.

Drive.com reports that pending a sample drive by the GM board in early August, the Holden Commodore will likely appear in the U.S. as the next Pontiac Grand Prix. And it won't be just any Commodore, the next Grand Prix will be the Commodore SS V with a 6.0L V8, six-speed auto or Tremec manual transmission, and available 19- and 20-inch wheels.

Continue reading Next Pontiac Grand Prix beholden to Holden Commodore SS V?


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