It's been said that Red Bull is a marketing company that happens to sell energy drinks, and it's an argument that is not without merit. After all, nearly every form of motorsport (in addition to non-engine-powered sports) has some sort of sponsorship deal with the Austrian drink maker, and nowhere is that more recognizable than in Formula One.
Typically when an automaker gets involved with a Formula One team, it picks one of its divisions to promote through the partnership. You won't see Smart branding on a Mercedes AMG F1 car, for example, or Proton on a Lotus. Scuderia Ferrari does put the Fiat logo on its F1 cars, but when it comes to Red Bull Racing – the team that has dominated grand prix racing the past couple of years – the entire Renault-Nissan Alliance has been getting on board.
It might have seemed like a joke when an energy drink company bought the first of two F1 teams in 2004, but eight years and two world titles later, the only ones laughing are those inside the team. For 2012, Red Bull Racing returns as the force to be reckoned with as it aims to make it three in a row, and this is the car in which it aims to get there.
There are plenty of good reasons for the rumors surrounding Sebastian Vettel and his future. The youngest driver ever to win a Formula One grand prix is also the youngest to ever win a World Championship, and this looks just to be the start. No wonder, then, that reports have been linking the reigning title-holder with moves to Ferrari and Mercedes-Benz GP, to name just two. But to put those rumors to rest – at least for the next several years, anyway – Vettel and Red Bull have annou
Every F1 season has its wild cards, but in his typical style, few have proven as wild as Kimi Raikkonen. When Ferrari cut his contract short at the end of last season, the 2007 world champion – who came within spitting distance of stealing the title in 2003 and 2005 too – shocked the motor racing world when he simply packed his helmet and switched disciplines to the World Rally Championship.
Those pulling for Sebastien Bourdais will undoubtedly be disappointed by the latest reports emanating from the Formula One paddock. After winning the now-defunct Champ Car title four times in a row, the French driver switched to Formula One with Scuderia Toro Rosso last season, but while his team-mate Sebastian Vettel scored race wins, Bourdais never managed to do better than a couple of seventh-place finishes. Now, after his third early retirement this season at the German Grand Prix this past
We wish we could understand how Dietrich Mateschitz thinks, but we just can't. After years of sponsoring F1 teams, the Red Bull chief decides to buy one outright. That wasn't enough, so he buys a second one. Then he sells half of that team to former F1 driver (and fellow Austrian) Gerhard Berger. Then he says he wants to sell it off altogether, but instead he buys it back.
Formula One fans and team members alike will be disappointed by reports that the Red Bulletin may be cancelled. The magazine is put out by Red Bull, owners of the Red Bull Racing and Scuderia Toro Rosso teams, in four daily editions at each grand prix on the Formula One calendar. It has become a fixture of the paddock and grandstands since its introduction at Monaco in 2005.
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