The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
The ongoing heavy-duty truck battle between Ford and Ram is showing no signs of slowing down. The Blue Oval is trying to remove at least one point of contention between the two brands by testing its 2015 F-450 Super Duty using the Society of Automotive Engineers J2807 towing standard, which Ram also uses. In the new evaluation, the F-450 is rated at a max towing capacity of 31,200 pounds. That's an identical amount as under Ford's own, previous test.
The heavy-duty truck segment boasts some of the tightest competition of any automotive niche in the US. Being able to tout just one best-in-class figure can be a marketing advantage over competitors, and Ram Trucks is adding one more accolade to its tally with a powertrain update for the 2015 Ram 2500 and 3500 Heavy Duty pickups. Ram now claims best-in-class ratings for torque, towing and payload, depending on configuration.
Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
Here at Autoblog, we're big fans of the Ford Raptor. So when Dodge announced that Mopar would be prepping a Ram for a head-to-head duel, we were quite excited to see the outcome of that project. Officially revealed in all its glory on March 28 of this year, the Ram Runner kit is offered in seven component sets that allow you to build your Ram up as much as you'd like.
Chrysler has unveiled a new company-owned dealership in California, called Motor Village of Los Angeles, that will sell and service the Chrysler, Jeep, Dodge, Ram Truck, Fiat and Mopar brands. A five-story glass structure will house separate salons for each of these marques. This new dealership, which marks Chrysler's return to central LA after a 10-year absence, will be used as a test bed for new ideas that could one day filter down to the rest of the Chrysler's dealer network. Click past the b
Back in February, Chrysler rolled out its "Minivan Pledge," which gave customers the choice of returning their vehicle within 60 days if they were unhappy in any way. The program must have been successful for Team Pentastar, because the program is now being expanding to all Chrysler, Dodge, Jeep, and Ram Truck models. Chrysler Lead Executive for U.S. Sales Fred Diaz says in the company's press release that the program will give customers "the confidence to know they made the right purchase or th
Chrysler has just announced its newest wave of incentives. Those looking to snap up anything from the company's four brands can look forward to zero-percent financing courtesy of GMAC on most of its products. Chrysler models can be had at the low APR for 60 months or 1.9 percent for 72 months. If that doesn't float your boat, the company is also dishing out $3,000 in consumer cash.
Back in November, during Chrysler's seemingly endless business plan presentation, Ram trucks chief Fred Diaz told the captive media audience that the new 6.4-liter Hemi gasoline V8 would likely appear in Ram's heavy duty trucks. Fast forward to today, however, and it would appear that the big Hemi is now off the table. PickupTrucks.com reports that the 6.4 Hemi will instead be exclusive to Chrysler's potent SRT vehicles. Chrysler VP of product development, Joe Veltri, says that the 6.4 is desig
We remember the last time we reached for a Cohiba and said to ourselves, "Man, this illegal Cuban cigar would taste so much better if we had a Chrysler branded humidor. Hey Jeeves, we're running a little low on Pernod here. Getting chopping." Well sir, from our lips to the Chrysler marketing department's ears (except the Pernod part). That's right, for the low, low (we think) price of $199.95 we can have our very own laser-etched Chrysler humidor. And so can you!