If you were tired of seeing Batman get all the cool cars while your favorite superhero was left to his own considerable devices, you may have been intrigued when Chrysler unveiled a special Ram Power Wagon last summer. Tied in to the premier of Man of Steel, the unique truck packed a blueish-grey vinyl wrap (textured like Superman's outfit), gloss-black accents, anodized red trim, 17-inch alloys and an interior decked out with Superman logos.
The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other comm
Ram continues to flesh out the company's product line with a few new pickup variants. Next year will see the Power Wagon line grow with the addition of ST and Laramie trim levels for the first time. ST guise is meant more for companies and government agencies that may require a pickup capable of heading off into the uncharted wilderness. With single-tone paint matched to black fender flairs, mirrors and bumpers, the model dispenses with frills. Meanwhile, Laramie trim rolls in leather seats, a p