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Company: Chrysler Brand: Ram Medium: TV Ad Agency: The Richards Group, Dallas Product: Ram Pickup Campaign: "Code of the West" What We Like: There is a lot of rational left-brain advertising in the auto sector these days, especially in the pickup truck category. Take Ford, which has ...
Automobiles and footwear, they're not that different, right? They're both transportation devices; Jimi said "his dusty boots is his Cadillac," putting it all in perspective. Sergio Marchionne has Balkanized the marketing of Chrysler's divisions, and Dodge has taken the opportunity to split from ...