Toyota builds giant arcade claw game to sell cars in Japan

Zach Bowman — Fri, 07 Oct 2011 19:18:00 EST

Filed under: Budget, Etc., Japan, Videos, Hatchback, Toyota, Humor

There is no greater test of skill and dexterity than an arcade claw game. Open heart surgery? For amateurs. Watch making? Child's play. Plucking an oddly-shaped stuffed animal from the clutches of its brethren with nothing but three flaccid claws and a joy stick is what it's all about.

Toyota recently tapped into humanity's bizarre fascination with robotics, oversize stuffed animals and, of course, the claw game in a promotion for the company's tiny Ractis. Using a scaled-up version of the same game we all know and love, contestants battled for the keys to their very own sub-compact hatch.

Alright, so it's all more than a little weird. Whatever. We're more concerned with the fact that the winner will have a hard time fitting their huge stuffed bear into their apartment, much less their Ractis. Hit the jump to check out the insanity for yourself.

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Toyota builds giant arcade claw game to sell cars in Japan originally appeared on Autoblog on Fri, 07 Oct 2011 19:18:00 EST. Please see our terms for use of feeds.

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Report: Toyota to build Ractis subcompact for Subaru in Japan

Jonathon Ramsey — Wed, 30 Jun 2010 18:20:00 EST

Filed under: Budget, Japan, Hatchback, Subaru, Toyota

Toyota Ractis - Click above for high-res image gallery

Subaru sees a demand for 1.3- and 1.5-liter cars in Japan at the same time as it sees a void in its lineup of vehicles with that displacement. To plug that hole, Subaru is turning to Toyota for a supply of its Ractis subcompact, a five-door, five-seater that offers both of the relevant engine sizes and comes in two-wheel and all-wheel drive.

Toyota will ship roughly 10,000 models to Subaru every year, to begin once the Ractis, on sale since 2005, comes in for thorough revision. It's the first time Toyota has agreed to supply a Japanese carmaker with finished products, perhaps aided in this case by the fact that Toyota owns 16.5% of Fuji Heavy Industries, Subaru's parent company.

Gallery: Toyota Ractis

[Source: Green Car Congress]

Report: Toyota to build Ractis subcompact for Subaru in Japan originally appeared on Autoblog on Wed, 30 Jun 2010 18:20:00 EST. Please see our terms for use of feeds.

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