r.l. polk

We don't have a demographic breakdown for Autoblog's core audience to share, but we can tell you that the overwhelming majority of our readers are men. That said, women tend to be very specific about which vehicles they choose, and according to R.L. Polk, Asian automakers ranging from Toyota to ...

After its decision to euthanize Oldsmobile, General Motors knows exactly what happens when it mothballs one of its brands: GM loses market share to the competition. The General is trying to stop history from repeating itself with Saturn customers by offering $2,000 on the hood of every car and ...

R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive ...

California is said to be a trendsetter in many aspects of American life. Some of these developments have been for the betterment of the automotive world (we'll let you decide that in the comments) and some have been decidedly negative (the 91-octane swill they call "gas" comes to mind). But for ...

Greg Melville of Money Magazine cautions car-buyers to reconsider when they hear and read about vehicle awards. In a new article, he addresses the strengths and weakness of the following award givers point-by-point:J.D. Power & AssociatesMelville finds the organization's consumer interviews for ...