Porsche is investing heavily in research and development to stay ahead of the company's impressive sales growth. Automotive News reports the German automaker is spending more than 10 percent of its revenue on research and development. That figure comes from Wolfgang Hatz, Porsche's head of R&D (for comparison's sake, automakers spend between five and six percent).
Time. Patience. Grit. Determination. It will take all of these and more if Volkswagen is to succeed in its quest to become the world's largest and most profitable automaker. But there's one more thing it's going to require: money. Lots and lots of spending money.