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Can Qoros Make A Difference Outside The Walls Of China?

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I know of no sober industry executive who fears a Chinese entry into the US.

Qoros is a venture between the Israeli Israel Corp. and state-owned Chinese company Chery. Chery, up to now, has been known mostly for "appropriating" western designs and having an ill-fated, ridiculous and half-baked venture with Malcolm Bricklin to bring Chery vehicles to the United States a few years ago. Bricklin was an original distributor of Subaru and Yugo in the US. The only people to find any success in that venture were the lawyers.

But what gets my attention now with Qoros is that the company seems to be addressing the cultural mistakes and barriers that have bedeviled every other Chinese automaker with aspirations to be successful beyond China. It is using non-Chinese executives - people with legitimate experience in the Western auto industry - in the areas of design, engineering and distribution.

Heretofore, I have been bored silly watching Chinese automakers like Chery, Great Wall and BYD either come to the Detroit Auto Show with a car, or strike some preposterous distribution deal with the hacks and ne'er-do-wells of the western auto retailing space. It's been all for naught. These cars and ventures have been so inept and awful that I know of no sober industry executive who fears a Chinese entry into the US.

Continue reading Qoros could finally be the Chinese brand to fear in the west

Qoros could finally be the Chinese brand to fear in the west originally appeared on Autoblog on Wed, 24 Apr 2013 19:00:00 EST. Please see our terms for use of feeds.

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There will be plenty of debuts at the 2013 Geneva Motor Show, but one of the more unique reveals will be for an entire car company. Chinese automaker Qoros will use the prominent auto show to introduce itself to the world by launching a new production-intent sedan as well as two "concepts" that appear to be production ready. Qoros was founded as a part of a joint venture between Chery Automobile and global holding company, Israel Corporation.

Unlike most Chinese-designed cars we've seen recently, this car is neither unsightly nor a blatant rip off of another automaker. There are some hints of maybe BMW and even a little Kia on the outside and some Volkswagen and Audi on the inside, but the overall design language is clean and unique. This includes the highly detailed exterior with the Qoros name inscribed into the headlights as well as the large eight-inch touch-screen infotainment and navigation display inside the car.

At 181 inches long and 72.4 inches wide, this sedan is just slightly longer and wider than a Ford Focus. Under the hood, there will be two engines available at launch with another two said to be coming later. The base engine will be a 1.6-liter four-cylinder producing 126 horsepower and 114 pound-feet of torque, and there's also a turbocharged version of the same engine putting out 156 hp and 154 lb-ft; two turbocharged and direct-injected engines (a 1.3-liter inline-three and a 1.6-liter inline-four) will come at a later date. Transmissions include a base six-speed manual or an optional six-speed dual clutch transmission; auto stop-start is also an option.

Looking down the road, the Qoros 3 Cross Hybrid Concept shows a potential crossover model for the brand using a Honda-like Integrated Starter Generator sandwiched between the engine and transmission, but there is also another motor offering power to the rear axle for use as all-wheel drive. Finally, there is the Qoros 3 Estate Concept showing off a likely station wagon model. Feel free to peruse the press blast below.

Continue reading Qoros brand debuting in Geneva with 3 Sedan, two concepts

Qoros brand debuting in Geneva with 3 Sedan, two concepts originally appeared on Autoblog on Sun, 17 Feb 2013 17:00:00 EST. Please see our terms for use of feeds.

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