Back in the late 1990s, something came over Germany's automakers that made them all want to break into the market for super-luxury sedans. BMW bought Rolls-Royce and Volkswagen took over Bentley, but Daimler opted to go a different way and revived the long-dead Maybach brand. As we all know, that didn't go exactly as planned, but Mercedes-Benz is still determined to compete in that stratospheric market in a different way. And that different way will reportedly involve Brabus.
According to a report in Reuters, we will get to know the new face of Maybach at this year's Los Angeles Auto Show and Guangzhou Motor Show. The revival of the name has been in the news for a while now, but what hasn't been clear is where it will fit in with other models like the coming Pullman. The Reuters piece says it will be "used to adorn an exclusive version of its S-Class limousine," but the real punch is reading that it is expected to "cost more than double the 165,000-euro ($228,000) as
We recently spotted a stretched version of the 2014 Mercedes-Benz S-Class, but it sounds like this new ultra-luxurious version of the sedan might not be quite as much of a Maybach-replacing model that we initially expected. Automotive News says that the car has somewhat more modest targets, with the so-called "super S-Class" expected to list in the $200,000 to $250,000 range when it goes on sale in 2014. That's hardly chump change, but it's about $175,000 less than the now-dead Maybach 57.
To the concern of nobody in particular, Mercedes-Benz will not be re-upping its Maybach line of ultra-luxury limousines. No, instead the German automaker will be stretching its already roomy S-Class, to make this upcoming 600 Pullman version of the decked-out beast.
It's open season on rumors concerning the upcoming Mercedes-Benz S600 Pullman. With Maybach deader than disco, the German automaker is undoubtedly searching for a suitable ultra-luxury competitor to the likes of Bentley and Rolls-Royce, and we've already head that may translate into the resurrection of the legendary Pullman name.
The world's fastest lorries. That's what Ettore Bugatti once reportedly called Bentleys. Of course, that was long before the two companies fell under common ownership of ze Germans, when Bugatti's own engine was itself used for a locomotive. But Bugatti's derisive summation of his erstwhile arch-rival may be coming full circle.
We recently made a visit to the Mercedes-Benz Classic Car Center in Irvine, California, to check out this restoration and retail facility. Located adjacent to a cluster of auto showrooms, it looks like just another modern dealership. But the cars inside are anything but modern. For starters, there's a 1954 220 Coupe out front. Once inside the building, you'll be greeted by some of the most desirable models from Mercedes' glorious past. Gullwings and Patent-Motorwagens, SLRs and Pullmen.