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After Dave Chappelle threw himself overboard the USS Hollywood, he did an interview in which he said, "When a person tells you something's... just business, that means some ice-cold [stuff] might be about" to happen. We can imagine that Toyota, doing everything it can to make its case better in the eyes of the American government and public, called its fellow members of the Alliance of Automobile Manufacturers to let them know "Don't take what we're about to do personally..."

With a daily torrent of difficult and unflattering news about the domestic auto industry flowing out of media outlets everywhere (Autoblog included), many General Motors dealers are crying out for a national advertising campaign to stem the tide of negativity.

Talk about looking for silver linings. Matt Vella of BusinessWeek takes Toyota's one million vehicle recall and turns it on its ear. Public relations expert Mark Hass of Hass MS&L points out that recalls don't carry the stigmas they once did. According to Hass, unless automakers attempt to hide pertinent information or defects from a recall, they stand to benefit from good PR by actually being open about problems and dealing with them promptly. A company's promise to service a

"Like always, like never before."

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