Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Anti-DUI campaign puts the fear of god into drunk drivers in India]]>http://www.autoblog.com/2013/02/19/anti-dui-campaign-puts-the-fear-of-god-into-drunk-drivers-in-ind/http://www.autoblog.com/2013/02/19/anti-dui-campaign-puts-the-fear-of-god-into-drunk-drivers-in-ind/http://www.autoblog.com/2013/02/19/anti-dui-campaign-puts-the-fear-of-god-into-drunk-drivers-in-ind/#commentsFiled under: , , , ,



The Hindu religion is said to have something like 330 million deities - that's nearly as many gods as there are residents in the United States. Another startling number is the amount of road fatalities in India attributed to drunk driving: 70 percent.

Combining the former with the latter, a restaurant called Zara in Chennai worked with an ad agency to heighten awareness of leaving the bar after several too many and promote a designated driver service. When patrons got their cars back from the valet, they discovered someone else along for the ride - and in a country as sensitive to supernatural encounters as India, it was apparently the last god these motorists wanted to meet. Check out the video below - it's worth a watch.

Continue reading Anti-DUI campaign puts the fear of god into drunk drivers in India

Anti-DUI campaign puts the fear of god into drunk drivers in India originally appeared on Autoblog on Tue, 19 Feb 2013 19:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chennaideitiesdrunk drivinghinduindiapsapublic service announcementvideoyamazaraTue, 19 Feb 2013 19:14:00 EST http://www.autoblog.com/feed/20465318/article-comments.xml http://www.autoblog.com/feed/2013/02/19/anti-dui-campaign-puts-the-fear-of-god-into-drunk-drivers-in-ind/20465318/article-detail.xml 20465318 http://www.blogcdn.com/www.autoblog.com/media/2013/02/yamacampaign_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/yamacampaign.jpg <![CDATA[Australia takes the fear approach to motorcycle safety [w/poll]]]>http://www.autoblog.com/2011/10/14/australia-takes-the-fear-approach-to-motorcycle-safety-w-poll/http://www.autoblog.com/2011/10/14/australia-takes-the-fear-approach-to-motorcycle-safety-w-poll/http://www.autoblog.com/2011/10/14/australia-takes-the-fear-approach-to-motorcycle-safety-w-poll/#commentsFiled under: , , , , ,

AU motorcycle PSA screencap

Safety advocacy is a touchy subject when it comes to the motoring world. After all, everyone has heard the warnings about buckling up, drinking and driving, and more recently, the dangers of distracted driving. And while we applaud the intent of these messages, we can't help but have our doubts about how effective most of these campaigns are. Still, there are many different approaches to the road safety public service announcement genre, and we've seen a few genuinely stirring takes on the matter, including some strikingly beautiful work like the Sussex Safer Roads Partnership seatbelt campaign.

Choosing to veer more toward the scared-straight school of thought is Australia's Transport Accident Commission, and its ad quotes a particularly interesting (if frightening) statistic related to motorcycle riding. Admittedly, the spot is not as shocking as the UK's teenage driver gorefest PSA of a couple years ago, but it's still the type of thing that makes us sit up and take notice, so perhaps these more graphic PSAs have more of an impact.

What do you think, are road safety PSAs like this effective? Watch the video PSA after the jump - the whole thing - then have your say in our poll below.

View Poll

Continue reading Australia takes the fear approach to motorcycle safety [w/poll]

Australia takes the fear approach to motorcycle safety [w/poll] originally appeared on Autoblog on Fri, 14 Oct 2011 19:20:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>bike safetymotorcycle safetypsapublic service announcementtransport accident commissionvideoFri, 14 Oct 2011 19:20:00 EST http://www.autoblog.com/feed/20082136/article-comments.xml http://www.autoblog.com/feed/2011/10/14/australia-takes-the-fear-approach-to-motorcycle-safety-w-poll/20082136/article-detail.xml 20082136 http://www.blogcdn.com/www.autoblog.com/media/2011/10/first-person-bike-safety-psa_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/10/first-person-bike-safety-psa.jpg <![CDATA[Video: PSA - Ken Jeong and Joel McHale urge you to put a sock on it]]>http://www.autoblog.com/2010/04/28/video-psa-ken-jeong-and-joel-mchale-tell-you-to-put-a-sock-on/http://www.autoblog.com/2010/04/28/video-psa-ken-jeong-and-joel-mchale-tell-you-to-put-a-sock-on/http://www.autoblog.com/2010/04/28/video-psa-ken-jeong-and-joel-mchale-tell-you-to-put-a-sock-on/#commentsFiled under: ,

Wear your thumb socks - Click above to watch video after the jump

In the never-ending battle to get teenage drivers to put down their cell phones while driving, Sprint has assembled an A-Team of comedic force to advocate the use of thumb socks. We're not kidding. The ever-hilarious comedians Ken Jeong and Joel McHale have jumped on board to get teens to wrap up their opposable digits while driving. The theory is that the slick sock fabric makes it nearly impossible manipulate your phone's buttons and cuts out using the iPhone's touchscreen all together.

Sprint will be more than happy to send you three pairs of the socks once you sign up for an account over at the Do Something web site. The company is hoping kids will give the extra pairs to their friends, or keep a pair in the glove box.

Sounds like a good idea, to be sure. Thing is, we have a hard time believing your average teenager is going to embrace wearing something that's four fingers short of a glove and takes effort to put on. Considering the fact that tying shoe laces is too much a stretch for most of the sub-20 population, we don't expect to see thumb socks become all the rage all of a sudden. Hit the jump to see Jeong and McHale do their best to get the word out.

[Source: Do Something]

Continue reading Video: PSA - Ken Jeong and Joel McHale urge you to put a sock on it

Video: PSA - Ken Jeong and Joel McHale urge you to put a sock on it originally appeared on Autoblog on Wed, 28 Apr 2010 12:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Cell PhoneCell PhonesCellPhoneCellPhonesdistracted drivingDistractedDrivingDo SOmethingDoSomethingJoel McHaleJoelMchaleKen JeongKenJeongPSApublic service announcementPublicServiceAnnouncementSprintTeen DriversteenagersTeenDriversTextingTexting while drivingTextingWhileDrivingThumb WarThumbWarWed, 28 Apr 2010 12:59:00 EST http://www.autoblog.com/feed/19455869/article-comments.xml http://www.autoblog.com/feed/2010/04/28/video-psa-ken-jeong-and-joel-mchale-tell-you-to-put-a-sock-on/19455869/article-detail.xml 19455869 http://www.blogcdn.com/www.autoblog.com/media/2010/04/thumb-socks-630_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/04/thumb-socks-630.jpg <![CDATA[VIDEO: U.K. texting-while-driving PSA is a return to <i>Blood on the Highway</i>]]>http://www.autoblog.com/2009/08/26/video-uk-texting-while-driving-psa-is-a-return-to-blood-on-the/http://www.autoblog.com/2009/08/26/video-uk-texting-while-driving-psa-is-a-return-to-blood-on-the/http://www.autoblog.com/2009/08/26/video-uk-texting-while-driving-psa-is-a-return-to-blood-on-the/#commentsFiled under: , , , ,


Wales PSA against texting while driving - Click above to watch video

It looks like Wales hired Danny Boyle or Quentin Tarantino to create a PSA to showcase the dangers of texting while driving (it was actually Peter Watkins-Hughes). As these things do, it starts off with a couple of teenagers doing what teenagers do -- in this case, sending text messages from behind the wheel. The accident is cinematic in its graphic detail, trauma, and blood. Just when you think it's over... well, we won't spoil it, but let's just say it ain't short and it ain't pretty. All that's missing are the zombies. Follow the jump to watch the video - but fair warning, it's far more gory than the average PSA. Thanks for the tip, Tim!

[Sources: BBC]

Continue reading VIDEO: U.K. texting-while-driving PSA is a return to Blood on the Highway

VIDEO: U.K. texting-while-driving PSA is a return to Blood on the Highway originally appeared on Autoblog on Wed, 26 Aug 2009 15:59:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>cnnetceuropepsapublic service announcementPublicServiceAnnouncementsafetyukvideovideosyoutubeWed, 26 Aug 2009 15:59:00 EST http://www.autoblog.com/feed/19140231/article-comments.xml http://www.autoblog.com/feed/2009/08/26/video-uk-texting-while-driving-psa-is-a-return-to-blood-on-the/19140231/article-detail.xml 19140231 http://www.blogcdn.com/www.autoblog.com/media/2009/08/wales_text_psa_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/08/wales_text_psa.jpg <![CDATA[VIDEO: Tragic Irony - Vintage James Dean driving safety video]]>http://www.autoblog.com/2009/07/03/video-tragic-irony-vintage-james-dean-driving-safety-video/http://www.autoblog.com/2009/07/03/video-tragic-irony-vintage-james-dean-driving-safety-video/http://www.autoblog.com/2009/07/03/video-tragic-irony-vintage-james-dean-driving-safety-video/#commentsFiled under: , , ,


Click above to watch video after the jump

Most know how James Dean died; driving his Porsche 550 Spyder on Highway 466 in California. Dean even received a ticket earlier in the day, prompting many to assume that he was driving recklessly when the accident occurred. Later examination of the crash showed that the Hollywood icon was likely driving around 55 mph at the time of the crash; which was the legal limit at the time.

While Dean was shooting the film Giant (released posthumously in 1956), the Hollywood superstar shot a quick public service video for the program Warner Bros. Parents. The short was about the dangers of speeding on the highway, and Dean insisted that speeding was for the race track and not for public roads. Chillingly, he ends the interview saying "Take it easy drivin'... the life you might save might be mine." As Dean died soon after filming the short segment, it reportedly never aired. Hit the jump to view the two minute interview.

[Source: YouTube]

Continue reading VIDEO: Tragic Irony - Vintage James Dean driving safety video

VIDEO: Tragic Irony - Vintage James Dean driving safety video originally appeared on Autoblog on Fri, 03 Jul 2009 12:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>giant filmGiant movieGiantFilmGiantMoviejames deanJamesDeanPorsche 550Porsche550PSApublic service announcementPublicServiceAnnouncementFri, 03 Jul 2009 12:29:00 EST http://www.autoblog.com/feed/19085805/article-comments.xml http://www.autoblog.com/feed/2009/07/03/video-tragic-irony-vintage-james-dean-driving-safety-video/19085805/article-detail.xml 19085805 http://www.blogcdn.com/www.autoblog.com/media/2009/07/james-dean-psa-580x_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/07/james-dean-psa-580x.jpg -1 2