A billboard with the unusual message of encouraging texting while driving went up this week on the Gardiner Expressway in Toronto, Ontario.
Public Service Announcement
The South Dakota Office of Highway Safety just can't take its own suggestive joke. The government organization recently started a public service campaign with the far too easily mocked name Don't Jerk and Drive. It was supposed to educate drivers on how to handle hitting snowy or icy patches of road by not overcorrecting the steering wheel, but the double entendre was deemed too racy for the roads.
Distracted driving continues to be a scourge to road safety around the world. In the US, the National Highway Traffic Safety Administration ran a graphic commercial in April appealing to young people about the dangers of texting and driving. In Hong Kong, Volkswagen helped with a technologically savvy way to make people understand the peril.
Admit it. We all do it. Tacking on the extra five to seven miles per hour while driving. Speeding, but not really speeding... or "comfortably" speeding as the New Zealand Transport Agency puts it. Hoping to show that exceeding the posted limit – at any speed – is dangerous, the agency has released this emotional public service announcement that is sure to get your attention.
Safety advocacy is a touchy subject when it comes to the motoring world. After all, everyone has heard the warnings about buckling up, drinking and driving, and more recently, the dangers of distracted driving. And while we applaud the intent of these messages, we can't help but have our doubts about how effective most of these campaigns are. Still, there are many different approaches to the road safety public service announcement genre, and we've seen a few genuinely stirring takes on the matte
One of the rights of passage for American high school students is getting their driver's license and getting a car. That's where the trouble starts. I'm not even going to get into the wisdom or utter lack thereof of letting kids start driving at 14 years and 9 months. When kids get a car they need to put gas into it and at $3.50 a gallon that gets old fast.
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