psa

Safety advocacy is a touchy subject when it comes to the motoring world. After all, everyone has heard the warnings about buckling up, drinking and driving, and more recently, the dangers of distracted driving. And while we applaud the intent of these messages, we can't help but have our doubts ...

Residents of the metropolitan Los Angeles area have been bracing for what's been dubbed Carmageddon. No, not the video game from the late '90s, but the scheduled closure of Interstate 405 over the course of this weekend. The temporary shutdown of the hugely busy 10-mile stretch of highway is ...

Remember the Embrace Life PSA that urged auto occupants to use their safety belts? It's a beautiful safety ad with a very powerful message. The Road Safety Council of Western Australia must have been watching, because they've taken their safety message to the next level of serenity. Beyond the ...

BMW and PSA Peugeot Citroen have officially hopped into bed together to collaborate on all of the systems and hardware that goes into crafting a hybrid drivetrain, and the two have been so kind as to let us all in on what they're planning. It's no shock that the two companies will partner up on ...

AT&T launched the "It Can Wait" campaign earlier in the spring of 2010. The idea behind the movement is to create more awareness about the dangers of texting and driving. In order to create ...

French automaker PSA's assault on Audi is never-ending. As if the likes of the Peugeot RCZ and Citroën C5 weren't enough to challenge their German rival in the showroom, Citroën is striving to eclipse Audi's achievements on the ...

The beauty of an automaker entering a completely new market like China is the ability to completely redefine what the brand stands for to local buyers. In the case of France's Citroën, they're going decidedly ...

Cracking the burgeoning Chinese automobile market is a challenge that nearly every automaker in the world is currently grappling with. Among the myriad reasons why the Chinese nut is a tough one to crack is that the government ...

We're all about supporting PSAs that spread the good word about proper automobile maintenance, but this is just creepy. Michelin UK has tapped the Puppet Broadcasting Company to create a video ...

It's certainly possible. According to La Voz de Galicia, the French automaker is currently mulling the creation of a new sub-brand to break into the lower rungs of the inexpensive car market. Rather than go through the hassle of rustling up a whole new name, the company has looked to the past for ...