promotion

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. ...

Don't know how we missed this, but you don't have to play around with the 2014 Porsche Cayman configurator to see the new coupe in action; Porsche has given us more than two beautiful minutes of Cayman footage to enjoy. The partners in the on-screen tango are the 275-horsepower base Cayman and ...

You've heard of art imitating life? Well how about life imitating war? That's another story entirely, but not so far fetched when it comes to the Hummer. The sport-'ute that met the public eye during Operation ...

Last year, Max Motors in Butler, MO gave away free handguns with the purchase of a new vehicle. The promotion was such a success that the dealership is at it again, but this time with a more Russian flair. Buy a new truck at Max Motors, and you'll receive a voucher for a free AK-47. Max Motors ...

Audi is the official luxury vehicle of the New York Yankees, Toyota said it's a sponsor but hasn't said how, and now Ford joins the cavalcade of motorized Yankee stadium financial backers by providing the official truck and SUV of the pinstriped boys. The deal is mostly for signage on the field and ...

If a company is going to stay in business, there's no question that it must continue to market itself. Yet Chrysler's choice to pay to do so via this summer's Terminator: Salvation is a head-scratcher. Some folks have made an issue -- a valid one -- of public funds being used to secure the ...

We'll avoid the trite jokes about Jack Kirby's Mustang sculpture being a "nice car, bud." Ouch. There, it slipped out anyway. Now we can just move on. Rather than just stack up the red, white, and blue swill cans to the ceiling, as would most college students, the art and design scholar built a car ...

Is that a Grey Goose flying into a Silver Cloud? Not far off, actually. In a bit of brand synergy we can really get behind, Grey Goose, the veritable Rolls Royce of vodkas, has teamed up with Rolls Royce itself on a joint marketing and public awareness campaign. The promotion centers around two ...

While many automakers are scrambling to increase the music quotient in their cars via the addition of auxiliary inputs, a.k.a. iPod jacks, Volkswagen has announced the V-dubs Rock promotion today that turns up the wick on in-car entertainment. Beginning today and lasting through December 31st, ...

Though automakers are shifting millions of ad dollars to the Internet, they have not neglected the old boob tube. Dodge, Turner Media Group and EchoStar along with its DISH satellite TV network have teamed up to bring one internet feature--interactivity--to Dodge's new TV-based Caliber campaign. ...