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Automakers are always trying to find creative ways to introduce new products to the media, and Subaru definitely came up with an interesting idea to unveil the new 2014 Forester earlier this week. With a large screen and two covered Foresters, Subaru used projection mapping to make for one eye-catching presentation.


Though we still can't explain the technology, we're becoming big fans of projection mapping, as can also be seen in this video that has also been featured on these pages.


There are some basic automotive shapes that we're trained to admire. The Ford Model T, for the impact an inexpensive car had on the American populace. The Volkswagen Beetle, for the way its revolutionary design rebuilt an industry in Germany. And the classic wedge-shaped Lamborghini, for the way it looks fast even while standing completely still.

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