Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Study suggests driving cars in video games could lead to more purchases in real-life]]>http://www.autoblog.com/2009/02/09/study-says-driving-cars-in-video-games-builds-positive-brand-rel/http://www.autoblog.com/2009/02/09/study-says-driving-cars-in-video-games-builds-positive-brand-rel/http://www.autoblog.com/2009/02/09/study-says-driving-cars-in-video-games-builds-positive-brand-rel/#commentsFiled under: , , ,


Click above for high-res image gallery of Gran Turismo 5 Prologue

When playing car racing video games, do you find yourself choosing vehicles or brands that you've owned in the past? We are definitely guilty as charged on this count, but it seems that this sort of logic works the other way too. People that play popular games like Gran Turismo and Project Gotham Racing have shown an affinity towards real-life vehicles that they used in the gaming realm. Subaru WRX or Mitsubishi Evolution anyone?

Financial Post researchers recently conducted a brief study that put people in front of gaming consoles running car racing simulators. Other people were placed in separate rooms where the games were being broadcast, but not played. Afterward, both groups were surveyed, and the results were eye opening. Those that played the video games responded that they were 50% more likely to purchase vehicles that they used in the video games than those that just watched.

Sure, these results don't necessarily prove anything, but automakers and advertisers have certainly taken notice. Current estimates put the in-game advertising market at $1.8 billion within the next few years.

Gallery: Gran Turismo 5 Prologue


[Source: Financial Post]

Study suggests driving cars in video games could lead to more purchases in real-life originally appeared on Autoblog on Mon, 09 Feb 2009 16:56:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>car racing gamescar racing video gamesCarRacingGamesCarRacingVideoGamesgran turismogran turismo 5gran turismo 5 prologueGranTurismoGranTurismo5GranTurismo5Prologuegt5gt5 prologueGt5Prologuepgr4project gotham racingproject gotham racing 4ProjectGothamRacingProjectGothamRacing4video gamevideo game carsvideo gamesVideoGameVideoGameCarsVideoGamesMon, 09 Feb 2009 16:56:00 EST<![CDATA[Frankfurt 2007: Peugeot Flux in the flesh]]>http://www.autoblog.com/2007/09/15/frankfurt-2007-peugeot-flux-in-the-flesh/http://www.autoblog.com/2007/09/15/frankfurt-2007-peugeot-flux-in-the-flesh/http://www.autoblog.com/2007/09/15/frankfurt-2007-peugeot-flux-in-the-flesh/#commentsFiled under: , ,


Click the image above for a high res gallery of the Peugeot Flux concept.

We can't imagine the thrill Mihai Panaitescu felt creep us his spine when he walked into the hall in Frankfurt and saw his design rendered in full form for the world to see. The winner of Peugeot's 4th annual design competition not only had the opportunity to see his creation brought to life, but he'll have the opportunity to drive the Flux in the virtual realm once it's included into the fourth iteration of Project Gothem Racing.

You can read through Peugeot's original press release on the Flux here, and check out our live gallery below to see Mr. Panaitescu's pride and joy in real life.

Gallery: FLUX Concept - Peugeot Design Challenge

Frankfurt 2007: Peugeot Flux in the flesh originally appeared on Autoblog on Sat, 15 Sep 2007 10:54:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>fluxfrankfurtMihai PanaitescuMihaiPanaitescupeugeotproject gotham racing 4ProjectGothamRacing4xbox 360Xbox360Sat, 15 Sep 2007 10:54:00 EST<![CDATA[VIDEO: Project Gotham 4 hits the airwaves]]>http://www.autoblog.com/2007/09/09/video-project-gotham-4-hits-the-airwaves/http://www.autoblog.com/2007/09/09/video-project-gotham-4-hits-the-airwaves/http://www.autoblog.com/2007/09/09/video-project-gotham-4-hits-the-airwaves/#commentsFiled under:


Click image for photo gallery

Back in July, we brought you a series of videos showing the making of the latest TV commercial for the upcoming XBOX 360 title, Project Gotham Racing 4. As you might recall, a Ferrari F430 was harmed during filming. Its closed-course playmates were a Tesla Roadster, SLR McLaren, a '63 'Vette and a sportbike (looks like it could be a Yamaha, but someone can correct me if I'm wrong). Well, today we get news that the final commercial is done. No surprise: it's cool. In other news, I really need to get an XBOX 360.

Thanks to Kardax for the tip. The commercial's embedded after the jump. Go and enjoy.

[Source: DailyMotion]

Gallery: Project Gotham Racing 4

Continue reading VIDEO: Project Gotham 4 hits the airwaves

VIDEO: Project Gotham 4 hits the airwaves originally appeared on Autoblog on Sun, 09 Sep 2007 12:02:00 EST. Please see our terms for use of feeds.

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Though originally slated for a September 2007 debut, Project Gotham Racing 4 for the XBox 360 is now officially set to be released on October 2nd in the U.S. and October 12th in Europe. Bizarre Creations, the gaming house behind the PGR series, acknowledges it'll be two days late with the product, but according to Joystiq, they want to put "the finishing on the game to ensure it crosses the finish line at retail as the best titel yet in the 'PGR' racing franchise." Considering that PGR 4 is packed with a long list of cars and motorcycles, as well as featuring more weather scenarios than the Gulf of Mexico this time of year, we believe it will be the best of the series. Whether it's better than Forza Motorsport 2 or the also upcoming Gran Turismo 5 will have to wait until someone performs a proper smackdown comparison of the three.

Click the Read link to visit Joystiq for a big gallery of in-game screenshots.

[Source: Joystiq]

Project Gotham Racing 4 officially arrives Oct. 2 in US originally appeared on Autoblog on Fri, 24 Aug 2007 15:03:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>bizarre creationsBizarreCreationspgr 4pgr4project gotham racing 4ProjectGothamRacing4Fri, 24 Aug 2007 15:03:00 EST<![CDATA[VIDEO: Ferrari F430 hits the wall while filming PGR4 commercial]]>http://www.autoblog.com/2007/07/20/video-ferrari-f430-hits-the-wall-while-filming-pgr4-commercial/http://www.autoblog.com/2007/07/20/video-ferrari-f430-hits-the-wall-while-filming-pgr4-commercial/http://www.autoblog.com/2007/07/20/video-ferrari-f430-hits-the-wall-while-filming-pgr4-commercial/#commentsFiled under: , , ,



Our colleague Noah will surely be saddened by this news and might want to avert his eyes now. An alert AutoblogGreen reader tipped off ABG the other night to some videos on YouTube of a Tesla Roadster street racing with a Ferrari F430, '63 Corvette, Mercedes-Benz SLR and a bike. After checking with Tesla, it turned that it was shot on a closed course while Microsoft was filming a commercial for the upcoming Project Gotham Racing 4 which will be featuring all those vehicles.

A visit to the YouTube account shows there are two more clips of the Ferrari alone. In these, the F430 drifts a bit too wide out of the corner and taps the concrete barrier with the left front corner. Fortunately, it didn't hit very hard and it doesn't appear much damage was done, although it will undoubtedly still be a very expensive day. Slabs of concrete are so much less forgiving than gravel pits! According to Tesla VP Darryl Siry, the finished commercial should appear on the old fashioned tube in mid-August with the game to follow from Microsoft in September. The Ferrari videos are after the jump and the rest showing all the cars are over at ABG.

[Source: AutoblogGreen]

Continue reading VIDEO: Ferrari F430 hits the wall while filming PGR4 commercial

VIDEO: Ferrari F430 hits the wall while filming PGR4 commercial originally appeared on Autoblog on Fri, 20 Jul 2007 13:06:00 EST. Please see our terms for use of feeds.

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